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Website design needs to appeal and attract the visitors and that’s the reason why entrepreneurs are very picky when they are looking to a reputed website design company in Kolkata. One of the best ways to get your business look good online is to trigger the sinful desires of human nature. Yes, here the discussion is about the 7 deadly sins of human desires that you can exploit to get the customers hooked to your website for good. The website design company in India who follows the golden rule of survival and focuses on user-engagement is the right place. So, let’s find out how you can trigger the deadly sins and how your visitors will fall prey to them.
Pride
Be proud of your brand and flaunt shamelessly. Everyone wants to feel special and get things from a big brand and buy products that are impressive. If you can sell your products and services with pomp and élan, then you can get customers to fall in love with your brand (even if you are new in the market).
Envy
Envy is another dark aspect of human nature that can fetch you the maximum gains. Your web design and your products should look great and enviable, and that’s how you can stand out from others. If you can succeed to look great and unachievable, you can trigger the envy points and get brownie points for your business.
Lust
The human eye is attracted to anything that’s glittery and looks good. If you can tickle your customer’s desires and make the customers fancy your brand; then you will see how consumers are flocking to your brand without you having to do much. Your products need to look fine and glamorous (professional photography can do it) and you are good to go!
Wrath
If you can excite the customers the right way, then you can get them to buy the products and services. Anger can be channelized in the right direction and a skilful website design company can ensure that you captivate your visitors and reap the maximum benefits for your brand.
Greed
Offer rewards and lucrative discounts and your visitors will be tempted to sign up. Greed can be used in a constructive way, to tempt the customer to sign up and become a loyal buyer. The design can help magnify the ‘lucrative’ aspect to a higher notch.
Sloth
There are plenty of lazy online shoppers out there and many are looking for stuff where zero effort is required. You can target such customers with easy functionalities, better features, easy access and zero efforts that are not time-consuming at all. The design and text should hit the right notes and the lazy buyer would be all ready to take the easy way out, without having to toil for it.
It’s difficult, but not impossible; if you get the best professionals to work for your brand and create magic.
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Published on January 30, 2020
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