Dialogue brand丨Finished products and custom integration, Novilla into the new era of whole-house hom

The 47th International Famous Furniture (North Carolina) Exhibition, Novilla Home located in Hall 4 around the brand concept of "design for young", with a full range of trendy new products appearing on the stage, showing its brand charm.

Novilla home vice chairman Mr Vine for the famous furniture exhibition said, "We trust the famous furniture exhibition platform, so we have been unremittingly exhibiting, which is a great role for Novilla home to establish the industry brand and promote investment. This year's exhibition is very popular, many dealers, potential customers, representatives of big box stores, business representatives have come over to visit and exchange cooperation."

With outstanding design, strong product strength and hard-core brand power, Novilla home in the first day of the exhibition to harvest many intended partners to join. During the exhibition, Novilla Home launched eight advantages of joining and six policy support, giving franchisees new store construction, opening support, operational assistance, personnel training and other comprehensive system support.

"The first ten years to stand up, after ten years to get rich, and then ten years to get strong", Mr Vine said, Novilla home momentum, blossoming everywhere, the brand over the past ten years at an annual rate of 50% growth, revenue scale of more than 1 billion, in the market situation this year, Novilla home performance is still 30% growth With more than 2,000 employees and more than 2,000 dealers, we bring cost-effective products and quality services to our consumers.

Designed for young

Ten years brand, the wind is flourishing, Novilla home team average age of 28 years old, from the product to the team, from the design style to channel management, the youthful penetration always.

"Young, fashionable, energetic", the three key words to carry out the brand's design concept to the end, adhere to the "design for young", and constantly meet the Novilla home to simple, one-stop, high-quality, cost-effective home furnishing products, this time in the famous furniture The whole series of trendy new products exhibited at the exhibition are highly praised.

Novilla Home waterproof mattress protector is committed to creating interesting, stylish and quality furniture for young people, so that the home not only gives a fresh feeling, but also becomes an important factor representing the lifestyle and attitude of life. Product design combines modern design and traditional production process materials, simple and distinctive personality, natural and environmentally friendly materials, so that comfort becomes a matter of course.

From single product to whole house customization

Ten years of new starting point, brand upgrade, Novilla home custom series stunning launch, which marks the Novilla home officially into the "finished products + custom" integration of the whole house era.

Novilla home custom closet, cabinets and other integrated custom products and finished furniture perfect integration, through the effective planning of the various attributes of the living space, to create a young, fashionable, simple, natural, harmonious living environment to meet the majority of consumers, especially young consumers on the pursuit of avant-garde lifestyle.

In order to fully empower the brand upgrade, help the "big home" brand strategy to promote, Mr Vine said that in the second half of 2022 Novilla home will increase technological innovation and new product development, the establishment of flexible intelligent manufacturing delivery system to meet the "finished products + custom "At the same time, we will continue to improve the level of service, fully empower the terminal, and improve the profitability of the terminal stores and the operation level of dealers. In addition, will build the enterprise's digital management platform, information technology as the traction, construction and sound including customer relationship management system, manufacturing management system, market system, as well as intelligent storage, intelligent supply chain of digital information platform. novilla home will strengthen the construction and introduction of talent accumulation, the introduction of R & D, production, information technology marketing talent, build a good enterprise talent training and talent capacity enhancement The mechanism.

Novilla home is in the opening year of the second ten-year plan, with Novilla home ten billion enterprises, a hundred-year enterprise "double hundred" strategic goals, will create a better home life for more families.

Adding chips and sensors in the mattress, through the APP to monitor people's breathing frequency, turning times, snoring decibel level, time away from bed, etc., in order to improve sleep quality and achieve the purpose of quality sleep. Ltd. to personally feel the implementation of the company's mattress, spring bed network and intelligent mattress R & D center technology improvement project to bring people a "sleep revolution".

"Intelligent mattress is for people's sleep habits and problems, the use of a variety of high-quality raw materials, the integration of advanced intelligent technology, after scientific design and manufacture of mattresses." Hengfu home project leader introduced to "from the current domestic market, most of the intelligent mattress function is relatively single, the lack of subdivision type, special type products. The purpose of our implementation of this project is to fill this market gap, to achieve differentiated competition."

According to reports, Hengfu home mattress, spring bed network and intelligent mattress R & D center technology reform project with a total investment of 280 million yuan, a total construction site area of 62 acres, the new mattress and brown milk cotton production plant, product exhibition hall, R & D center, plans to purchase energy-saving wire drawing machine, ultra-high-speed computer shuttleless multi-needle diffraction machine, intelligent mattress assembly line and other automated production equipment more than 260 units (sets), forming an annual output of 1 million Intelligent mattress production capacity.

Not only has high capacity, but also has high intelligence. "We will build a new intelligent mattress R & D center in this project, set up an intelligent home R & D team, introduce various types of intelligent R & D and testing equipment such as tension test, winding test, fatigue test, softness and hardness test, as well as other advanced production equipment to replace the original equipment with old functions and low automation, so as to improve the overall intelligence level of the enterprise. " The person in charge of the project said.

Relying on the new project, Hengfu home in the future will be based on market demand, the layout of the elderly care type intelligent mattress, sleep intelligent mattress and 4D body feeling intelligent mattress three categories of functional products. Among them, the elderly care intelligent mattress can real-time monitoring of the elderly heart rate, breathing, away from the bed time and range of data, abnormalities can automatically alarm; sleep intelligent mattress with massage, sleep optimization, health data indicators monitoring and other functions, can effectively relieve user fatigue, improve sleep quality; 4D physical intelligent mattress can be combined with home theater or bedroom theater, to achieve scene linkage and 4D audio and video physical sensing.