Is now the time for us to raise a different view of our planet from what we consider familiar?
Perhaps so, because of the psychological evidence that we are used to accepting the North as an upper habit may be corrupting the way we think about what is valuable in the world.
One prejudiced way of thinking is that most people think that North means 'up' and South means 'down'.
Brian Meier, a psychologist at Gettyberg College in Pennsylvania, also found that people unconsciously accept positive words more easily than negative ones.
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So he questioned whether these two things, 'North is equal to up' and 'good is equal to up', influence the value that people default to assume in different regions of the world. a map or not.
It is quite evident that when shown a map of a hypothetical city and asked where they would like to live, most of the respondents would choose an area north of the city.
And when another group of people are asked where people who assume different social statuses live, they will show on the map that the richest live in the north and the poorest live in. south of the city.
It is also not an exaggeration to think that people are often less concerned with what happens in countries or areas 'below' them on a map or around the world.
The good news is that Meier's experiments on the relationship between 'North' and 'good' have been disproved by something simple - upside down the map. So maybe the world would be more just if we looked at the map differently.
The maps with south directions above are quite common online. That is also what Mortlock strongly responded to.
"As an Australian, I think this needs to be done more often," he said. Surely this would make the world look new, once again looking undiscovered.