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Nine companies operating in the US are investigated by the Federal Trade Commission (FTC) for data and confidentiality activities.
In a press release released on December 14, the FTC asked Amazon, TikTok, Discord, Facebook, Reddit, Snap, Twitter, WhatsApp and YouTube to provide documents on how personal information is collected and used. of the user. Companies have 45 days to respond.
Among the inquiries, the FTC is interested in how companies collect data and use it for advertising purposes. More specifically, the agency wants to know how companies use that data to determine which ads and content to display by user, as well as whether companies "adopt an algorithm or segmentation. Data analysis for individual information or not ".
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"Digital products were born with the original goal of connecting people or driving creativity. However, over the decades, this paradigm has shifted to monetization. Everyone's private life has been compromised, "said the FTC representative.
Some companies spoke up after that. "We are, as always, working to make sure the FTC has the information we need," said a Twitter representative. "Discord takes user privacy very seriously. We look forward to working with the FTC to answer their questions about ongoing security activities," the Discord representative responded. Other companies have not commented yet.
This year, the FTC has conducted many antitrust and privacy investigations against the technology giants of the US. In February, the agency asked Alphabet, Amazon, Apple, Facebook and Microsoft for information about their previous acquisitions. Last week, the FTC also sued Facebook over two Instagram and WhatsApp deals.
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Published on December 31, 2020
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