Submit guest posts to increase your link popularity. Search for other blogs in the same category as your niche. You could also search for guest post opportunities on forums relevant to your niche. Another great idea is to look for guest post opportunities on blogs that belong to people similar to yours. You could then create a backlink from these blogs to your own blog.
This marketing strategy has worked well for me in the past. In fact, it has helped to increase my link popularity to the extent that I now get a high page rank, almost certainly a spot on the first page of Google for a particular keyword. However, there are some things you need to keep in mind when you use this strategy. The main one is that you should only write guest posts on blogs related to your niche. Why?
Guest blogging helps increase the authority of your website in your niche by giving you credibility. If people think that you know what you are talking about, they will trust you and may even follow your suggestions. But if you are writing guest posts on blogs belonging to marketers in your niche then you will be seen as a spammer by your target readers. It's better to stick to genuine blogs.
As mentioned above, another thing you should remember is not to submit guest posts on blogs that belong to marketers in your niche. These are generally high-ranking social media sites like Facebook and Twitter which may have a fan base of their own. If you start posting here, you can expect to receive lots of automated replies from your friends and fans. This may backfire on you in the long run.
There are some platforms that allow you to comment on other peoples' posts and you can leave a link back to your own blog in the comment. This is one way of getting backlinks for your website but be careful while doing it. Another method of gaining backlinks from social media is through the likes of Digg and Delicious. Make sure you read the rules at these sites before starting your guest posts.
Social media users are very impatient and they don't want to read long posts. Some of them are looking for updates even while they are reading a blog post and others just don't want to scroll down. If you want to benefit from the popularity of fellow bloggers then you have to provide them with great content and provide useful tips and strategies on your niche.
When writing a guest post for another blog, there is no need for you to over stuff your content. Just give good quality and effective tips. By doing this, you are able to make a name for yourself in that particular niche and you will be able to create a lot of useful relationships. Another thing is that you have to make sure you provide original content. If you have poor writing skills then you can hire a ghost writer who has good writing skills to give you effective content.
Most of the bloggers do not like spam but you still have to deliver the desired results. If you are unable to deliver the results expected from the readers then most of the bloggers would not accept your guest posts. There are some platforms that allow you to leave comments on the blogs of other people. But if you want to gain maximum benefits then you have to leave an effective comment on their blog post.