More Than Your Name and Your Title: Business Cards with Stories

Why do you have business cards? Why do you keep business cards in your wallet, ready to be handed out? When you give other people your business cards, what is your intention? Do you want them to have your name, your professional title and your contact details so they can, hopefully, call you sometime? Or do you want your business cards to help you make an impact, create an impression that will make people want to call you, find the time to get in touch with you as soon as they can?

A Business Card Design That Tells Your Story

Many business cards end up with a stack of cards for future use, much like resumes that are filed, never to be read again. Worse, there are business cards that end up on garbage bins, like a resume that is tagged as a dead file.

Why even bother to go through a card design before having your business cards printed if such cards won’t serve the purpose. Since you took the effort, anyway, might as well do this right. Spend time with the person doing the card design and help create your business cards with stories, stories that say:

• You want the connection to be personal – You are handing out business cards because you want connections. While your intention is for business connections, you want to send the message that you want authentic associations.

• You are marketing not just the product, but yourself – When you a potential client gets a hold of your business card, the card design must be able to communicate that you are a person that will not compromise your integrity and credibility.

• First impressions matter – Just like the 5-minute sales pitch, your business cards must create impressions that will last. The card design must tell a story that will convince a potential client that you are worth calling.

• Stories worth sharing – If you and your business cards create memorable and lasting impressions, the stories that your business cards tell will get shared. With a card design that tells stories of an excellent professional such as you, with excellent products or services, you have created a free marketing tool that travels by itself.

Banner Printing Can Tell Stories, Too

Banner printing pretty much works the same way as card design for business cards does. Banner printing projects must also involve a card design technique that will print more than the name of the event, with venue, dates and people to get in touch with if interested. As with card design for business cards, Banner printing can also focus on creating a design that tells a compelling story.