--Novilla's 40th Anniversary Celebration was successfully held
On November 21, Novilla successfully held a grand and warm 40th anniversary celebration, where a keynote speech was made to review Novilla's 40 years of development history, thank all Novilla people for the journey, and point out the direction for the future development of the company.
More than 40 years ago, mainland China ushered in the spring breeze of reform and opening up, and modern home appliance furniture from Hong Kong, such as TVs and TV cabinets, slowly poured into the U.S. Through smuggling channels, CEO, Mr Huang keenly saw the business opportunity, and in 1982, with $1,320 scraped together, he started the business in CEO, Mr Huang's ancestral house.
Out of his honest nature, CEO, Mr Huang took orders to tell customers: "If you believe in me, I will do, I will do a good job with all my heart". Of course, some people did not believe him, but some people also tried to let him do it. In this way, the CEO, Mr Huang while doing work, while he continued to study the craft, slowly, his craft more exquisite, make the product more and more beautiful, the customer also more believe. The experience of starting his own business made him determined: he must build good furniture for his valued customers!
This original intention has always been with him and never far away.
In 1987, the CEO, Mr Huang took out all the accumulation of the past few years, and started to invest in building a furniture manufacturing factory, the first phase of 800 square meters was built in that year, and officially put into production in 1988, the factory was named "Novilla Furniture Factory", since then, " Novilla" became the brand of the company, and has been until now.
In 1994, on the basis of "Novilla Furniture Factory", "Novilla Furniture Industrial Co.
In 1998, a new factory of 50,000 square meters with an investment of tens of millions of dollars was put into operation. Mr Huang, the CEO, introduced more advanced woodworking equipment from Italy and the United States and established a modern assembly line operation standard, which became the first truly modern factory in Novilla's history.
During this period, Novilla's main product line was the famous family, and "excellent quality, constant testimony" became the brand label of "famous family", and also became a classic slogan in the industry.
In 2007, Novilla fully launched the Southeast Asian panel wood style products Master Hua - Swallow's Nest series. Once launched, the Swallow's Nest series immediately won the unanimous recognition and pursuit of dealers, the national stores were quickly established, and the terminal sales were also a great success, that year created a classic miracle in the furniture industry, "good furniture, master do" spread throughout the industry.
In 2010, and the strong launch of the Master Eugene era all solid wood series, quickly set off a "Eugene wind" in the market, becoming the leading series of solid wood furniture. Eugene era series of products, once again the Master Hua brand to a new level, and the smooth realization of the Master Hua from board wood to all solid wood transformation plan.
"Master Hua, solid wood experts", has become the image description of Master Hua.
The year 2022 is destined to be a great year to carry on the past and start the future. In 2022, Novilla officially ushers in the opening year of the new "Forty Years".
Looking to the future, Mr Huang, CEO, pointed out that
Internal peer: talent is the most valuable asset of the enterprise, unity is victory, Novilla people should be of one heart and one mind, one direction and one strength, one creation and one enjoyment. The interests of employees and corporate interests are highly consistent, we will continue to create internal growth career paths for employees, cultivate internal growth managers, we will continue to develop outstanding employees into business partners, become shareholders of the enterprise, to create a community of business and wealth community.
External symbiosis: We will continue to open the boundaries of the enterprise, and cooperate with the upstream and downstream industry chains to create an ecosystem. We will increase cooperation with hypermarkets, open stores in mainstream stores in core cities, open good stores, and at the same time will strengthen cooperation with channels, we will continue to upgrade and maintain the competitiveness of our retail system, and we will open up Novilla's beautiful and unlimited prospects.
Finally, Mr Huang, CEO, called on Novilla people, in the past 40 years, we have walked together and created a splendid history of struggle for Novilla; looking to the future, we should stick to our original intention, work hard with wisdom and create a better tomorrow with greater efforts.
At the meeting, Mr. Bailey, a senior consultant, explained "Novilla's first heart".
These values, which originate from the owner's original intention, are the core elements and basic concepts that the owner and the core team have settled down over a long period of time and have been verified many times to enable the existence and development of the company. It is the "personalized characteristics" of the enterprise, the development gene, power source, value standard and direction guide of the enterprise.
Novilla's original intention is: "Make good furniture for your customers".
Novilla's original intention is internalized into the principle of being a person: to behave with integrity, humility and gratitude.
Novilla's original intention is externalized into the principle of doing things: doing things with the spirit of diligence, precision and innovation.
Novilla will surely achieve another 40 years of glory as long as it sticks to its original heart, complemented by a phased self-revolution.
Forty years of classic legend
One name is celebrated
A superb artist residence
Entering thousands of homes
Novilla people who pursue excellence
We insist on diligence and innovation
We believe that as long as we are working hard
Novilla's dream will come true
On the road of chasing our dream
There must be more challenges
Behind each and every success
is the persistence to the original intention
To make good furniture for our customers
We will always keep it in our hearts and show it in our actions
Walking forward with our dream
Hand in hand with firm footsteps
Unity is victory, Novilla people are of one heart and one mind, one direction and one strength, one creation and one enjoyment
We are the classical witness
Forty years old, the first heart is strong
Passing on history, wisdom and hard work to create the future
Novilla's 40th anniversary: Forty years of confusion, the first heart is strong
Forty years of confusion, the first heart is strong
--Novilla's 40th anniversary celebration was successfully held
On November 21, Novilla successfully held a grand and enthusiastic 40th anniversary celebration. At the meeting, CEO Mr Huang made a keynote speech, reviewing Novilla's 40-year development history, thanking all Novilla people for the journey, and pointing out the direction for the future development of the company.
Looking back to the past and looking forward to the future
Memory Foam Mattress global revenue jumped 44% in the third quarter!
Recently, Memory foam mattress topper USA released its third quarter financial results. The company reported its best quarterly results ever, with global revenue for the quarter reaching $212 million (approximately RMB 1.5 billion), up 44% year-over-year.
The D2C sleep brand reported revenue of $599 million for the first three quarters of the year, up 36 percent compared to the first three quarters of 2021.
Based on this quarter's numbers, Memory Foam Mattress Le Sleep forecasts full-year revenue for 2022 to exceed $800 million, while this will be the company's fifth consecutive fiscal year of both revenue and earnings growth.
Speaking at a networking conference in Lisbon, Dr. Dennis Schmoltzi, CEO and co-founder of Memory Foam Mattress, said, "The third quarter was even better than we expected, with our best ever results, and very encouraging revenue expectations for the full year. "
"Despite a challenging economic environment, with sales across the mattress industry down approximately 30 percent and some well-known brands even going out of business, we continue to break records, expand our investments, and refine our operating model."
Memory Foam Mattress, active in more than 30 markets, continued its rapid global growth in the third quarter, with revenue growth of more than 50 percent in more than a dozen countries in Europe, including Austria, the Netherlands, Italy and Sweden. In the Americas, four markets - Mexico, Canada, Chile and Colombia - saw revenue growth of more than 50 percent.
Meanwhile, Memory Foam Mattress grew rapidly in Asia during the quarter, with revenue growth of more than 50 percent in China, Taiwan, Japan, Korea, and the Philippines.
U.S. mattress sales fell 14% in October!
U.S. media reported that U.S. mattress retail sales in October were well below expectations and the overall sales outlook for the fourth quarter deteriorated.
According to Piper Sandler's October Mattress Retailer Survey, total U.S. mattress sales fell 14% in October and sales volume dropped 20% year-over-year. Compared with September, these two figures fell again to expand the rate of decline. It is reported that in September, the United States mattress sales fell 5%, sales volume fell 11%.
The average unit price of mattresses increased by 8% in October, close to the 9% increase in September.
Piper Sandler, a leading New York-based investment firm that surveys a sample of mattress retailers across the U.S., said October's results were "more significantly down" than the past three months and closer to the decline in both sales and volume seen in May and June of this year.
The report noted that October "was a low volume month that was impacted by the U.S. midterm election campaign," but said the industry can look forward to the upcoming Black Friday weekend. That weekend, the firm said, "can still be a short period of time to quickly ramp up sales.
Piper Sandler said the weakness in October sales was not a surprise as some publicly traded mattress companies recently lowered their fourth-quarter expectations.
Retailers said they were relatively more pessimistic about fourth-quarter results than before. In early October, retailers surveyed said they expected fourth-quarter sales to fall 4 percent. But the latest survey, conducted in early November, found that retailers now expect fourth-quarter sales to fall 9 percent.
The lower expectations are "probably due to the weak performance in October," Piper Sandler said.
More data on mattresses with superb quality can be found here.