The rule of product photography is one of the many things we need to learn when learning photography. In today's article, we will introduce to you a few basic photography rules that help you get beautiful product photos with high efficiency.
Product photography rules: Photo composition
There are a few composition rules that you should apply for better photos. Such as:
Rules for aerial photography
Aerial photography is a great photography technique used by many people to show off their products. There are a lot of product photos we see taken at 45 or 90 degrees. With this shooting angle, we will obtain clear, product-focused images as much as possible.
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This is a technique that is loved when photographing simple products, such as food.
Rule of thirds
The rule of thirds is one of the golden rules used by a lot of people. Imagine your photo is divided into 9 parts, with 2 vertical lines and 2 horizontal lines. In rule of thirds you should place important parts of the image along the lines or at points where the lines intersect.
When you do this, the image becomes more balanced and interesting.
Change photo angle
When taking product photos, you should change your position to create product photos with different angles. The product images taken up close and taken far away are very different, they are also different when shot at 90 degrees and 45 degrees.
Taking photos at different angles not only creates a different image, but it also gives a real view of the product to consumers, helping your customers get an overview of the product before making a decision. buy or not buy it.
Product photography rule: Background
Background is also an important factor in product photography. So what background issues should you be aware of?
Use the product photo box
Even when we take a product photo in a white room, the colors reflected off the wall in the room can make your product color inaccurate. So AZ Logo Design recommends using a professional product photography box to help the light reflect more effectively, thereby delivering better photos.
Use a monochrome background
An effective product image is one that has the ability to draw the attention of the person looking at the product, remember it, and feel its appeal.
If you've ever looked at beautiful product samples from talented photographers, you might have noticed most of these photos have either a completely transparent or completely white background.
The reason most product photos get background erased is because when there is too much detail in an image, we can easily lose focus, even ignore the subject. Therefore, it is better to use monochrome backgrounds instead of colorful and patterned ones.
Product photography rules: Light
Product photography rules: Light
Illustration
"Light makes photography," says George Eastman. Please cherish it, admire it and love it especially. If you want to take a good photo, know the value of that light, that's the key ”. Therefore, you need to learn how to use light when photographing products.
Use flash during the day
You might think that the flash should only be used at night or indoors, but that's not the case at all. If you are taking photos of your product outdoors, but there is a lot of light and that light is creating poorly sharp shadows, turn on the flash to shoot.
By adding light to your product, you can repel those ugly shadows and create a more even, beautiful exposure.
Do not use light of different colors
When taking product photos, we need to use at least 2 lights and hang on the sides of the photo box to create the best light for our photos. But it is important to remember that never use 2 lamps that produce 2 different colors with different capacities when taking product photos.
You may think that mixed colors of light will create artistic pictures. But that's not a bad choice when it comes to product photography.
A picture of a beautiful product with high efficiency must show the product lines accurately and clearly. But mixed light can cause the product's shape to become blurred, out of focus.
Focus on the main subject
Focus on the main subject when taking product photos
Robert Capa, a famous photojournalist once said, "If your photos are not good enough, it means that your photos are not close enough" (nytimes.com). Why can you say that? In fact, if we do not shoot the product at a close distance, it means that the product will be small in size, easily mixed with the surroundings and unnoticed.