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The internet is a prominent place, and if you want to be successful in SEO, you need to cover as much of it as possible. There are a lot of different strategies you can use to get your website ranked higher in search engine results pages (SERPs). One of those strategies is using multiple domains.
But does using multiple domains really help your SEO efforts? SEO companies will often recommend multiple domain SEO strategies in Austin, but is it the right call for your business?
Let's look at multiple domain SEO and see if it's something you should be using for your website.
Multiple domain SEO is exactly what it sounds like – using multiple domains to improve your SEO. This can be done in a few different ways, but the most common is setting up a subdomain or domain for each country you're targeting.
For example, if you're targeting Austin, Houston, Corpus Christi, you would set up a subdomain or domain for each city. This would give you a presence in each of those cities, which would help you rank higher in SERPs for local searches.
Another way this is done is by setting up a subdomain or domain for each language you're targeting. So, if you have a website that's in English, you might set up a subdomain or domain for Spanish, French, German, etc. It will help you to rank high for those languages.
There are a few reasons you might want to consider using multiple domain SEO for your website.
Target a specific country or region.
Target a particular language.
Target a specific audience or demographic.
Target a particular keyword or phrase.
Improve your brand awareness.
These are several causes why you might want to consider using multiple domain SEO for your website. Let's look at each of those reasons.
Targeting a Specific Country or Region
It is getting more and more difficult to rank in SERPs on a national level. So if you wish to grow, you need to start targeting specific countries or regions. By using multiple domain SEO, you can set up a subdomain or domain for each country or region you want to target.
Targeting a Specific Language
Language is another factor that you can target with multiple domain SEO. It can be a great way to expand your reach and attract more visitors worldwide. Setting up a subdomain or domain for each language you want to target makes it easier for people in those languages to find your website.
Targeting a Specific Audience or Demographic
Audience and demographic targeting is another reason to use multiple domain SEO. For instance, if you want to attract more women, you might set up a subdomain or domain that's specifically for women. This would give you a presence in SERPs for searches related to women's issues, products, and services.
Targeting a Specific Keyword or Phrase
In SEO, keyword and phrase targeting is everything. You need to use multiple domain SEO to rank for a specific keyword or phrase. For example, for keywords like Austin SEO service, you might set up a subdomain or domain specifically for that keyword. It would give you a better chance of ranking for that keyword or phrase.
Improving Your Brand Awareness
Brand awareness is another important reason to use multiple domain SEO. If you want people to know about your brand, you need to be visible in SERPs. Using multiple domain SEO can make it easier for people to find your website and learn about your brand.
Pros of a Multiple Domain Strategy
There are several benefits to using multiple domain SEO for your website. Here are a few of the most essential ones:
In search results, you take up more room
It's simple, the more domains you have, the more space you'll take up in SERPs. It is imperative if you're targeting a competitive keyword or phrase. By taking up more space, you'll increase your chances of getting clicked on.
For example, if you offer SEO services in Austin and target the keyword "Austin SEO services," you'll want to show up multiple times in SERPs. The more times you show up, the more likely people are to click on your website.
You may search for precise terms
Google is getting improved at understanding user search intent. But they're not perfect. By using multiple domains, you can get extremely granular with your targeting.
For example, you have a website that sells products for dogs. You could set up a subdomain that's specifically for dog food. This would allow you to target people who are specifically looking for dog food.
You can offer your products/services on both sites
If you have two websites, you can offer your products or services on both sites. It can be a great way to increase your sales and profits.
For example, you have a website that sells SEO services. You could set up a second website that sells PPC services. This would allow you to reach a whole new audience and increase your profits.
A multiple domain SEO strategy can be a great way to improve your website's visibility in search results. You can boost your chances of progress by targeting a specific keyword or phrase, language, audience, or region. You can also improve your brand awareness and take up more space in SERPs.
If you're looking for more SEO success, you should definitely consider using multiple domain SEO. Austin SEO company experts will be more than happy to help you get started. They attest to the success this approach can bring.
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Updated on April 29, 2022
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