How Voice Search Is Transforming Digital Marketing & SEO

Digital marketing and SEO are evolving every day. With new technology emerging, it's important to stay ahead of the curve to ensure that you can reach your target audience. One of the latest trends in digital marketing is voice search.

"Hey Alexa, what is the capital of Canada?"

"Ok, Google, how many calories are in an apple?"

"Siri, what's the weather like today?"

These are all examples of voice search. And with the rise in popularity of digital assistants like Amazon Alexa, Google Home, and Apple Siri, voice search will only become more popular. It is predicted that 50% of all searches will be voice-based this year.

So, what does this mean? Here, we'll take a look at how voice search affects digital marketing and SEO and how digital marketing agencies can adjust their strategies to stay ahead of the curve.

What Do You Mean by Voice Search?

Users may use their voice to search the internet with voice search, which is a speech recognition technology.

Voice search is different from traditional text-based search because it considers the context of the user's query. For example, if you ask Siri to show you pictures of "flowers," it will show you different results than if you had typed the same query into Google.

This is because Siri understands the context of your query and can provide more relevant results.

How Voice Search is Changing SEO & Digital Marketing

The rise in voice search is causing a shift in how we think about SEO and digital marketing.

Use Long-Tail Keywords

One of the most significant changes with the rise of voice search is the move from keywords to long-tail keywords.

A long-tail keyword is a more specialized term than a short, broad keyword. For example, a short keyword could be "digital marketing." A long-tail keyword might be "digital marketing agency for local businesses."

Long-tail keywords are becoming increasingly important as voice search becomes more popular since they provide more specific results that are more likely to be relevant to the user's query.

Keep it Local

Local SEO is the technical process of optimizing your website for searches that are relevant to a certain region or area.

In an age of voice search, it is even more important to focus on local SEO. With voice search, users are more likely to use a location-based query, such as "SEO Services Houston" or "Digital Marketing Houston."

This is because when you use a voice assistant, it can automatically detect your location and provide results that are relevant to your location.

So, if you're a local business, it's essential to ensure that your website is optimized for local SEO. This means including keywords like your city or neighborhood in your content and making sure that you have accurate and up-to-date business information on sites like Google My Business.

Optimize Website for Mobile

Mobile optimization is another aspect of SEO that is becoming increasingly important, thanks to the rise of voice search.

When using a voice assistant, you need to be able to access the internet using your mobile device. This entails that your website must be optimized for mobile devices so that people can quickly discover and utilize it.

To make sure that your website is optimized for mobile, you need to make sure that it is responsive and that your content is mobile-friendly. You also need to ensure that your website loads faster since users are less likely to wait for a slow-loading website.

Concise Content

Voice search also puts an increased emphasis on concise, easy-to-read content. This is because voice assistants typically rely on natural language processing, which can have trouble understanding long and complicated sentences.

So, to make sure that your content is optimized for voice search, you need to make sure that it is easy to read and understand. This means using short, concise sentences and bullet points.

You need to ensure that your content is written in a conversational tone since this is how people typically speak to voice assistants.

Use Structured Data

Structured data is a type of code that helps search engines understand the content on your website. Using structured data can help you improve your website's SEO and make it easier for voice assistants to understand your content.

There are several types of structured data that you can use, such as Schema markup, JSON-LD, and RDFa.

One of the best ways to optimize your website for structured data is to use a tool like Google's Structured Data Testing Tool, which can help you identify and fix any errors in your structured data.

Conclusion

Voice search is a rapidly growing technology that changes the way people find information online. Therefore, it is wise to keep up with the latest SEO and voice search trends to optimize your website for success.

Digital marketing agencies can help you get ahead of the curve and optimize your website for voice search. They can help you incorporate keywords, localize your content, and make sure your website is mobile-friendly. Why wait? Get started today!