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There are at least five important areas of small business marketing, that are of particular interest to most small business owners. While some of these are more beneficial to larger national offline companies, others are more productive with more global-based businesses. This is a general guide of the five most important marketing areas. Knowing what each of these is meant to accomplish can help you with finding ways to Gawdo for your small business or offline business.
It is no surprise that digital marketing is a key component to many businesses' success on the Internet. A well-planned digital marketing strategy involves an effective website and ongoing maintenance. This can take the form of pay per click advertising and search engine optimization, but it can also be more complex. Many small businesses have discovered that hiring a web developer or a company that specializes in digital marketing strategy is much more cost-effective over hiring someone to do the same thing in the house. Digital marketing strategies are very interactive and tend to involve a number of elements and a well thought out plan can really make the difference in the long run.
Search engine optimization, or SEO, is a vital component of any digital marketing plan. Proper keyword research is the first step to getting your website found in the major search engines such as Yahoo! and Google. This research can be done through many different sources, including doing some independent market research, speaking with other small businesses in your industry and reading online reviews.
Many people have heard about viral marketing, but few people know what it means. Viral marketing is a promotional campaign in which one marketing campaign spreads by encouraging consumers to pass along information about a product or service that is being promoted. Most traditional forms of marketing are all about face-to-face communication, but small business marketing efforts should include online marketing, too. There are some experts who say that the internet is the key to getting consumers to remember a company name, even after they've been let down by the company. That's why you'll sometimes see products advertised on late night television or on an internet channel that isn't dedicated to news. Consumers are becoming more accustomed to advertising on the internet, so if you want to get your company name into the consumer's mind, start promoting online.
Email marketing is another part of a small business marketing plan that you can use to generate new customers and retain existing ones. Emails can be used to notify clients of sales events, changes in the company's services, new products and more. You can also use emails to notify customers about special offers and discounts, as well as to remind customers to attend an upcoming meeting or conference. Because emails are generally overlooked when it comes to promoting a brand, you can make a real impact on consumers when you take the time to address their concerns. If you can't reply to an email that is sent to you, respond to it immediately.
YouTube may not be as flashy as other forms of advertising, but there are still some small business marketing tools that you can use to get more exposure. Although YouTube is primarily known as a video sharing site, it's also one of the best research shows on the web. In fact, a recent study showed that nearly 60 percent of all Internet users have at least one account on the site. A video elevator pitch, which you can create and send out in a matter of minutes, is one of the most popular marketing tools for YouTube.
A search engine optimization expert, Ty Coughlin, goes so far as to call YouTube the "epicenter" of the Internet. As someone who has worked with some of the biggest brands in the world, including Google, Apple, Nike and Disney, he has seen the power that a good SEO campaign and email marketing can have for a small business owner. As someone who helps small business owners create a positive online brand presence, Ty has seen first-hand the effect that carefully crafted videos can have. He even recommends that new business owners make their own video blogs, which can go a long way toward helping their brand go viral on the Internet.
The social networking website Instagram has exploded on the Internet recently. This photo sharing site is currently the second most popular site on the entire web behind only Facebook and is becoming an ideal candidate for many types of marketing campaigns. Small businesses that have yet to tap into the power of Instagram can take advantage of Instagram marketing campaigns, which typically include the use of graphics and snapshots to attract followers, as well as a personal touch from the business owner. With millions of users worldwide, there is no doubt that Instagram will continue to grow into one of the most popular venues for online social engagement.
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Updated on March 08, 2021
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