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The UFC and Cellular Performance Institute (CPI), a stem cell and regenerative medicine company, today announced a new global marketing partnership that will showcase the CPI brand at UFC events.
As the UFC's first official global stem cell therapy partner, CPI will be able to showcase its brand in the most visible places in the world-famous UFC Octagon at select UFC PPV and Fight Night events. This will allow the brand to be seen by more than 700 million fans across 170 countries, as well as the estimated 975 million TV households that watch UFC broadcasts.
Beyond the octagon, the UFC and CPI will distribute the collaborative original content across the UFC's popular digital and social channels, which have a combined global audience of more than 259 million users.
Other integrated creations, including in-arena activations and viewer sweepstakes, will focus on increasing fan engagement and expanding CPI brand awareness.
"We are thrilled to welcome Cellular Performance Institute as an official partner of the UFC," said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships, 바카라사이트 UFC and WWE. "CPI's focus on good health, quality of life and injury recovery is a message we are proud to share with our athletes and fans."
"CPI is a leader in providing safe and effective non-surgical options for patients who are tired of medical procedures and whose only option is ineffective surgery," said Ed Clay, co-founder of CPI. "Through this partnership, we are able to provide information and options to patients suffering from debilitating pain for whom surgery is the standard of care."
The UFC and CPI will debut the partnership this Sunday at UFC 300: Pereira vs. Hill. The event, one of the biggest in combat sports history, is headlined by a light heavyweight title fight. Champion Alex Pereira (36, Brazil) will make his first title defense against former champion and No. 1 ranked Jamahal Hill (32, USA). In addition, UFC women's strawweight champion Zhang Weili (34China) will face No. 1 contender Yan Xiaonan (34China) in the first-ever Chinese vs. Chinese UFC title fight. In addition, BMF champion Justin Gaethje (35 USA) defends his BMF title against former UFC featherweight champion Max Holloway (32 USA) in what is expected to be the fight of the year.
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Published on April 12, 2024
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