Your Guide for Custom Labels

By this time, you would have read thousands of blogs on the importance of product packaging and the benefits it provides. Did you ever wonder about the stickers or labels attached to the packaging? These are the things that make your brand stand out from the rest. Stickers are used to enhance the look of the packaging, and they stick on the packaging like “Approved by XYZ authority” to win the trust of customers.

Whereas, labels are mostly imprinted on the box, and they will stay there till the box gets completely shattered or decompose. When you buy a product, you can see the ingredient list on the back of the product packaging, and that is what you call a label.

In this blog, we will talk about the things you need to consider for a perfect label for the packaging.

Without any further ado, let’s get started.

1. Material

Labels will not always be printed on the box, and sometimes the information about the product can be printed on a plastic sheet. As labels will have all the information about the product like manufacturing date, expiry date, ingredients, and manufacturing company, you can’t afford to have a low-quality material as your label.

The material selected will set the tone of the overall design. An opaque material is great for this purpose because it can handle the printing of fonts and graphics. If you are looking for suitable material, then custom labels by thecardboardboxes.com have got you covered.

2. Color

The color you choose for the label will play a vital role in attracting customers because some colors can attract customers in the blink of an eye, and some will never be able to. For the label sheet, you should select a color that is not being used in the market, but it shouldn’t be that bold. 

This will help your product stand out from the rest. While deciding on a color, ensure that the color goes well with the whole packaging and its design because if the packaging and label sheet tells different stories, then the product will become less attractive.

3. Graphics

Just as color, graphics on your label sheet plays a vital role in making the product look attractive and making the overall packaging design look beautiful. Appealing visuals will attract customers to your brands. A big advantage you get with a well-designed label is that you won’t need to share your whole brand story on the packaging because the visuals will do that for you.

4. Font

One thing that matters most after graphics and colors is the font. Selecting the font for label sheets is a crucial decision, and you don’t have the freedom to make mistakes on this part. While choosing, keep in mind that you shouldn’t use an overly common font or an overly decorative font. 

You are trying to make your label sheet look great, so you might as well hire a professional for designing a custom font for your brand. This way, your brand story will reflect in every single aspect of the packaging.

5. Size

You must choose the size of the label sheet carefully because you can’t be using a 10-inch wide label sheet around the product packaging when the size of your packaging is only 11 inches. Keep the size reasonable, and regardless of the size you choose, ensure that the branding information is centered.

6. Shape

Once you have decided the size now you will need to move on to the shape you will be using for the labeling of your product. Usually, interestingly shaped labels are more recognized and preferred in the market because it makes your product stand out.

7. Finish

Last but not least. You should always focus on the finish because this is what matters the most. You can have the perfect size, shape, font, color, theme, graphics, and materials, and all this won’t matter if you mess up the last step. Finishing your label sheet in a manner that looks like the cherry on the top can be very helpful for the success of your brand. 

Also, don’t forget to leave your contact information on this label sheet. This way, customers can leave their feedback on your website or social media platforms.