10 SEO Strategies for Startups That Have Been Proven to Work

SEO for startups is always something of a concern when having built a freshly-minted site and you want to generate traffic right away.

When it comes to building a presence and accomplishing business goals, Search Engine Optimization for startups is certainly challenging. Making an immediate impact with SEO before your budget runs out is a big problem.

As a model to look at, Amazon.com is crushing it in practically every aspect of eCommerce SEO by including User-Generated Content in the form of ratings and reviews, allowing its customers to make smarter purchasing decisions. On an SEO level, these user comments are critical for an eCommerce site like Amazon, as they provide more fresh information to describe their products to their visitors. This is why startup ecommerce companies try hard top copy their SEO model in some ways.

According to an article by elearing Industry, Woot, a deal site, , grew its company by establishing a wonderful site architecture that had a huge impact on its rankings and usability. They said that “Woot cleverly maintained all of their products within 2-3 clicks of their homepage, presenting their content in the most user-friendly and search engine-friendly way possible.”

SEO for startups is often overlooked, but the sooner you get it right the first time, the faster you'll be able to establish your startup's authority, increase traffic and sales via youtube and other social media platforms , promote the brand awareness, improve engagement, and generate interest in your small business, resulting in a self-sustaining SEO strategy that won't break the bank down the road.

In the Philippines, where it is regarded as the SEO hub in Southeast Asia, many companies around the world have relied on Filipino SEO professionals for many years now. But during the pandemic surge in 2020, entities such as Top Rank SEO Philippines have increased their work as many companies in the region, especially in the Philippines, have turned to ecommerce as a way to sell their goods due to lockdowns.

In 2021, the surge in startup SEO has persisted to grow. So here are some proven SEO strategies for startups that you might find effective for your enterprise. Let’s go –

#1 Begin with Defining SEO Objectives

What are your SEO goals? Startups have to figure this our at the onset in order to be able to know what SEP strategies need to be developed and executed. You need to set fair, attainable SEO goals as most companies are either not properly mentored or are so preoccupied with addressing all of their business difficulties that they overlook this crucial step.

Make it crystal clear in your thoughts and on paper what you want to achieve in a quarter or year. Is it search traffic for certain keywords you wish to improve, average time spent on your website, bounce rate, brand recognition, number of purchases, or something else entirely? Make your goals attainable once you have those answers.

Also, be sure that your SEO goals are in line with your business goals while developing your SEO plan. If you aren't careful, attaining your business objectives with your SEO approach will be nothing short of a miracle.

#2 Develop an SEO strategy

Startup businesses need to have a well-defined SEO plan. Consider why SEO is important to your company. You'll know where to start if you know what your website needs to do for you.

Startups tend to be quite busy focusing on building their goods and services menu and offerings. Oftentimes, the marketing plan comes later. It is, nevertheless, critical to incorporate a proper approach at the start of the project, and the business overall.

This easy step is frequently forgotten, and people begin performing SEO operations without a strategy in place, which can be detrimental in the long run, which doesn’t look good for the bottom line.

Thus, every startup needs to have an SEO strategy from the get-go.

#3 Have a Solid SEO Foundation

SEO should be considered before you build and establish your website. You may speed the growth of your website by months by effectively incorporating SEO during the creation stage. If you don't, you can end up in the opposite situation.

It is a fact that startups should be concerned of a badly developed website. This is because most if not all startups are powered by a website created by an inexperienced founder in the SEO realm. Their website isn't search engine optimized and the content are not SEO-centric. Add to this limited ecommerce capabilities, the non-mobile friendly design, or has a slew of technical faults on the backend that hampers browsing speed and thus, have bad customer experience. These things will tell on the company brand as digital customers interact with their company online.

Experts will tell startup founders to instead invest the money in hiring an expert to construct the website, who already knows how to integrate the right SEO techniques.

In the end, you might create the most amazing, beautiful website in the world, but what good is it if no one can discover it? You may, on the other hand, create a less-than-stellar-looking site that is correctly keyword-planned and optimized and receive a ton of traffic and sales.

#4 Setup Voice SEO Capabilities

Today, voice technology is the most popular digital trend. As a result, it is critical that your website be optimized in such a way that it takes full advantage of speech technology.

A growing number of businesses are successfully incorporating voice SEO into their marketing approach. Nearly half of the internet world's population uses voice search on their mobile devices, according to research.

#5 Make Hyperlinks Available

Hyperlinks can either be internal or external to the website. Internal links are simple to find and encourage visitors to spend more time on your site. You can learn more about various topics by clicking on internal links. It also aids in the visibility of a website.

External links are links that lead to your website from another website. These links increase the trustworthiness of your website by demonstrating the value of your content.

#6 Begin utilizing structured data

Structure data is a method of presenting information about a website and categorizing its content in a systematic fashion. Google will understand your site better if you use structured data.

Structured data improves your website's rating by making your data more appealing and offering information that drives more traffic to your site.

#7 Deliver High-Quality Content

Content is king – more so, SEO-centric content!

When it comes to improving your search engine rankings, content is key. Content that is informative, robust, and easy to understand is recommended by enterprise SEO.

Expert SEO consultants in Sydney, for example, would advise you to include blogs on your website and update content on a regular basis in order to appear on Google's first page.

The focus of your SEO approach should be on content. Producing content allows your business to express its knowledge through writing, which helps search engines index your site as relevant to your key terms.

Your site's blog and content marketing are the major venues for your content assets.

As for the blog of the company, we know that a blog is required for every website. As a company, use your blog to show off your industry knowledge and give visitors a more complete experience on your site. The more time users spend on your site, particularly from organic search traffic, the more Google believes your site should be placed higher in the search rankings as a destination that users appreciate. Having a blog also allows you to reference your keyword targets in a natural way.

Another way for your startup to develop thought leadership and communicate knowledge on a certain issue is through content marketing. Content marketing is precisely as it sounds: you create content and then market it to other websites for publication.

Your company's content marketing activities also allow you to link back to your website through the material you provide. Links are extremely important in search rankings since they both serve as Google recommendations that your site is relevant to a target keyword and also drive visitors to your site, which is another SEO benefit.

You have a lot of influence over the position and direction of inbound links to your site, which provides you a lot of control over the types of endorsements your firm gets. It's critical, though, that your connection strategy be well-balanced. In your content marketing, avoid stuffing links back to your site and just link when it's relevant.

#8 The Keywords that are within "Striking Distance" Should Be Targeted

The striking distance keyword is a term used in digital marketing to describe a keyword that is not currently at the top of Google's SERP but will rise to the top with a little attention and time.

It will be considerably easier for you to influence and improve visibility if you advocate for a keyword with a long reach. This would also have a favorable impact on traffic flow and conversions.

Reputable online consultation apps can assist you in identifying and refreshing your content's striking distance keywords.

In addition, create a blog that focuses on long-tail keywords. Long-tail keywords and blogging for SEO have long been a favorite of Neil Patel himself.

While the broad terms are a good starting point, long-tail keyword ideas reveal a lot about what individuals are looking for.

We all know that blogging is beneficial to SEO, but long-tail keywords can help you focus your efforts and are completely free.

You can add curated material to your blog after it's up and running.

You may add value to your present visitors by incorporating RSS feeds and distributing pertinent articles.

Just make sure to credit any non-original information on your website to avoid copyright concerns.

The more material you provide to your page, the more likely it is that you will become another Internet portal, which is how SEO giants are formed.

#9 Make your E-A-T approach more effective

Expertise, Authority, and Trust (E-A-T) are three elements that Google considers when determining how much trust to invest in a brand or website. Google strives to provide the greatest possible experience for its consumers (search engine users), so it only promotes websites that it fully trusts.

Domains and businesses that best exhibit their Expertise, Authority, and Trust should not only be promoted by Google, but should also correlate and result in increased trust and purchases by the target audience.

Websites can improve their E-A-T display on their own site — using the strategies outlined in this piece — as well as on other websites, such as review sites like Google My Business, TrustPilot, and Feefo.

Improving a brand's or website's E-A-T should result in increased brand recognition and sentiment, which should, in turn, lead to increased sales and revenue.

Read the Google Search Quality Guidelines in its entirety, but here are a few key points you can put into practice right away.

-Have easy-to-find contact information

-Include a page with a privacy policy and a page with terms and conditions.

-Keep your content user-focused and each page purposeful by linking out to high authority domains that support it.

-Author biographies should be included.

-If your content falls under the YMYL category, make sure it's relevant and well-researched, and fact-check as needed.

-Ensure that the content is up to date (especially YMYL)

-Encourage good feedback on your company, product, and/or website.

-Keep your focus on your area of expertise.

E-A-T is one of the most important factors to consider when evaluating your material, thus keep it in mind when evaluating your content. It's not something you should (or can) optimize for because there's no way to tell if your site has been reviewed, when or if it will be examined, or how they'll rank you.

Continue to create great content and a nice online presence, maintain your website user-focused, and don't sweat your E-A-T score.

#10 Use Infographics

When it comes to SEO, we all know that infographics have a lot of advantages, especially in a world where standing out is becoming increasingly difficult. To be more specific, infographics are the favorite weapons or tolls of top SEO companies. If you think they’re just better off in social media, you’re wrong.

First, infographics can target specific visitors. A well-designed infographic targeted at a certain audience is a terrific method to drive traffic to your website. It is more likely to attract attention if it is engaging, relevant, and valuable. You won't acquire a ton of traffic just because you slapped together an infographic. However, if you plan well, you can notice a significant increase.

It’s good for link building. Content and link-building are two of the four most significant ranking criteria in 2017, according to Search Engine Journal. Fortunately, one of the most significant difficulties that infographics address is link building. People are continuously on the lookout for new stuff to curate, share, and reblog. When you create a compelling infographic that appeals to a certain set of people, they'll want to share it—and give you credit.

There’s some guarantee of permanence on the site it’s placed. A well-designed infographic can be shared for years. Many themes will always pique the interest of your audience, business, or general public. You can approach themes from many perspectives depending on your experience, and they can maintain their popularity long after you post them.

Infographics are versatility, unlike other forms of material. In fact, infographics are more versatile because of their visual aspect. You can divide a single infographic into numerous bits of material using a divisible content strategy, which can be used in e-books or as microcontent for social promotion. You get more bang for your buck and more chances to strike gold with this content.

Conclusion

Nowadays, ranking higher in Google's search engine is really difficult. There will be a boost in traffic to your website as a result of corporate SEO methods and approaches, and you will be at the top of the search page by outranking your competitors.

In the end, you have to get your technical SEO right the first time. Consider this the cornerstone of your company. If you can't get this perfect, don't bother moving on to the next step. Everything else you do is based on this: content marketing, page speed, everything.