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Social media has become the most critical aspect of brand awareness, whether it is your company's brand or a personal brand. Increasing social media reach has become increasingly difficult as more brands have established themselves on different social media platforms.
Importance of Engagement
Anyone working on building a brand's social media presence must have searched for engagement post ideas. But why is engagement so critical? In the age of social media, communication between brands and customers has quickly become a two-way street. A brand that hides behind the wall of mass announcements without engaging with its customers and incorporating their feedback is bound to take a fall.
Customers tend to trust those companies that are entirely transparent with the public and maintain direct engagement with their followers and customers. Brands should consider their customer's responses and what is being said about their competitors to ensure maximum social media boost.
A few other reasons that engagement rates are vital to a business’s growth on social media have been listed below:
Engagement with followers give proof to potential customers that view your page of the reliability of your brand as positive testimonials have proven to encourage people to purchase
Engagement also informs social media algorithms that your current followers enjoy your posts to share them with other potential customers via exploring and for your pages.
Tips to Increase Engagement
'Engagement is key' has been established, but how does one ensure increased engagement on posts? Here are ten engagement post ideas to get more clicks:
Grab attention: Make sure that the first few words of your post are strong enough to force the viewer not to want to take their eyes away.
Use numbers: It has been scientifically proven that adding a few critical numbers to your copy is bound to spike interest from the viewer
Beware of cramping: Be sure to leave some amount of white or blank space to allow the viewer's eyes to breathe and take in your post.
Be visual: Colors and imagery are proven to stay longer in the viewer's mind than words but should be used wisely and not overused.
Bright copy: Witty copy attracts the viewer and links your post with your brand identity in the viewer’s mind
Know your audience: Keep your target audience demographic in mind while creating content to cater to your posts.
Know the platform: Maintain the crux of your message but alter your posts based on the platform you plan to post it on to get the most clicks.
Use apt hashtags: These create search links that increase your reach and add your brand's thoughts to a global conversation.
Analyze timing: Make sure to check what time your followers and potential customers are active at the time you post
Creativity: Ensure that your post is creative, unique and expresses your brand’s identity.
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Published on April 09, 2021
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