What is Guest Posting?

Guest posting has increased to become one of the best Search Engine Optimization practices for any website, from everyday bloggers to large companies. One of the biggest challenges for an online business is getting your messages to your potential leads, and though a solid social media plan will always be useful, it can take a while to see your work. Under you’ll learn how guest posting can help your bottom line, and how to do it the right way.

Why is guest blogging important?

Guest blogging is important because it helps you build relations with others in your industry, picture your brand to a new audience, drive transfer traffic to your website, find yourself as a thought leader, and build possibly SEO-boosting backlinks to your website.

Enable you to get free Backlinks

One last benefit of guest posting is that it allows you to get a backlink to your website, which is a major factor in SEO ranking. Why? Because backlinks are the blood of SEO, and typically the more backlinks a website has, the higher Google will rank it in search results.

Quick tips for outreach

Start by creating a list of anywhere from 10 to 50 sites that you’d like to guest post for.

1. Control whether or not the site accepts guest posts first.

2. Avoid your competition and instead look for related blogs to write for.

3. Shoot for sites that are bigger than yours, but not so much that you’ll possibly get ignored.

4. Don’t forget to do keyword research to find new chances continuously.

How can you make your opinion ready from the rest?

Try to think of unique angles to subjects conversed recently, or consider re-hashing an old post and rotating it with new ideas and updates. Be sure to create a title that is attention-grabbing and memorable, and don’t be fearful to include links to other important pieces that you’ve published. It’s ok to show off a small bit.

Customize each outreach email

Your content strategy cannot trust a one-size-fits-all approach. Don’t send the same pattern email to every site you pitch. Also, be sure to include the person’s name as well as a reason why your pitch should be considered. Guest posting can offer a great way to meet and share with other bloggers, introduce your content to new viewers, and get valued SEO backlinks. Remember to be affable, direct, and unique when conducting your outreach. It’s just a figures game at the end of the day.

Field relevant websites

Guest blogging can expose your brand to a new viewer, but this won’t help you unless you pitch websites to viewers who are interested in your brand and the topic you’re writing about. The MyReadingManga is you have a ratio of ways to find relevant sites. One of the quickest and easiest is to use Ahrefs’ Content Explorer a searchable database of billions of web pages completed with SEO and social metrics.

Pitch sites with traffic

Guest blogging helps get your product in front of new viewers and energy referral traffic to your website, but both of those things are only likely to change if the site you write for actually gets traffic. That’s why we mention finding sites with the smallest of a few thousand organic visits per month.