3 Ways To Increase ROI On Your Apartment Marketing Website Traffic

Website traffic is vital for any marketing website. The more people see your site, the greater your chances of attracting potential customers. The number of visitors your website has directly translates to the number of opportunities at your fingertips.

More visitors to your site mean chances to make impressions, generate qualified leads, share your brand and build relationships with customers. In the last 5 years, small companies have turned to online marketing significantly.

The main focus of marketing online is conversion. Increased online traffic means that your Return on Investment (ROI) increases.

Marketing Automation for Capturing and Conversion

While the appearance of your website plays a significant role in marketing, it’s not fully functional without marketing automation tools. Apartment marketing requires you to think of ways and means to create a memorable experience for customers. 

If you meet your customers’ expectations, you make them more comfortable. The amazing experience from your website encourages them to return and keep doing business with you. So how do you increase your ROI on your apartment marketing website?

Use Lead Magnet Pop-Ups

The purpose of lead magnet pop-ups is to collect lead information. Lead magnet pop-ups have been around for ages. In fact, they have been in existence for as long as the internet itself. Pop-ups earn most marketers about 40 leads every month.

Collecting data is vital in ensuring a full return on your website traffic. Shopper information that could be beneficial to you includes:

• Name

• Address

• Email address

• Phone number

Additional fields important in apartment marketing and advertising are the number of bedrooms and move-in date. This pop-up must add value to the prospect. Reward them for taking time off their schedule to fill in the requested information.

Always offer prospects a deal, alerts on availability, a newsletter, or more information. A pop-up that converts should be properly placed and have constant calls to action.

Allow Prospects to Schedule Apartment Tours Online

According to research, 89% of prospects in charge of scheduling appointments online show up for their apartment tour. 40% of these individuals end up renting an apartment. Tour schedulers allow prospects to select the perfect time out of their busy schedules.

Trying to plan a meet-up with an agent can be difficult because of different schedules. Place your scheduler on multiple pages on your website. This will assist prospects in scheduling whenever they feel comfortable.

That is not all, though. You can go a step ahead to offer your potential customers virtual or self-guided tours.

Use Email Drip Campaigns

In 2020, the number of people using emails was four billion. By 2025, that number should increase to 4.6 billion users. Apartment shoppers are among these individuals, and if they are using email, so should you.

To make email campaigns effective, apply the email drip technique. This involves sending emails automatically to your audience at set times. These emails remind potential customers about issues like available spaces or viewing events your company is hosting.

However, email drip campaigns don’t randomly select what to send to prospects. They evaluate where they are in their journey to avoid overwhelming them. In 2019, a study revealed that email marketing has an ROI of 42:1. That means you get back $42 for every $1 you invest.

It is possible to reach leasing bliss by choosing the right marketing strategies. Each is well-designed to increase traffic to your website. If the number of people accessing your site increases, you are more likely to get clients.

Not everyone who visits a website becomes an instant customer. It is vital to make a good impression to ensure customers’ return.