5 Key Steps To Ranking Higher In Google Maps With Local SEO

Ranking Higher In Google Maps With Local SEO

Wondering how Local Seo on Google Maps can be a game changer for your small business? When on a vacation at a novice place, who do people turn to for dining out and finding new spots for services and products? The clear answer in today’s timeline is Google Maps.

Many types of research have revealed that around 67% of consumers prefer Google Maps for navigation. Therefore, it’s vital you rank higher in Google Maps to make customers spot you and not your competitors.

5 Effective Local SEO Tips For An Improved Google Maps Ranking

As a veteran SEO Company with years of experience, here are 5 effective steps we believe will help you hold a prime rank in Google Maps and reach more customers, boost traffic & get a competitive edge.

1. Photos and Videos

Google Loves what consumers Love and Consumers Love Pictures and Videos. Your customers find you in action when they find pictures posted. It’s a great strategy to connect closely with your potential customers.

Also, it enhances your chance of appearing at the top of search results. If you don’t invest a decent amount of time in taking videos and pictures of your business, now is the time you start collecting and uploading. Your business will get the much-needed exposure and customers appreciate this effort.

Tip: Always use high-quality and compelling real images.

2. Local Business Schema

Google favors standardization in regards to content structuring and most importantly business details like what type of organization you are. That’s where schema finds its relevance even in Google Maps.

Local schema allows coding around the content which makes crawling and indexing easier for Google. It covers many of the same business-related information captured in a Google Business Profile, which Google will naturally cross-reference.

If you make it simple and easy for Google to validate your location, you are likely to appear higher in Google Maps Ranking.

3. Customer Reviews

The rule is simple- The more positive reviews, the more you rank higher. Therefore, encourage your customers to leave genuine reviews. It’s becoming a major ranking factor because your potential customers are highly dependent on reviews in today’s timeline which affects their decisions.

Now, simply getting reviews is not going to work. You will have to be active in replying to them, even to the negative ones. In fact, replying to negative reviews mitigates the damage that has been done. It gives out a message that you are attentive to your customers that customers like. Again, Google likes what customers like.

So, pay attention to reviews. Both positive and negative to secure a good spot in Google Maps.

4. Consistent NAP

Rewind some years and Local SEO has become important when compared with earlier times. It has become a major ranking factor in Google Maps and consistent NAP is something businesses must start taking seriously.

NAP: Name, Address, Phone Number

If you have inconsistent NAP making rounds on the web, it will be confusing for Google to decide which one is genuine which will negatively impact your ranking.

Claiming your business listing on Google My Business & other Local Directories is one way to make sure that consistent and accurate NAP is being displayed.

Schema Markup is another way.

If you are on point with your NAP part, you already get an edge over others.

5. Claim Your Business Listing

Claiming your business listing is yet another effective way to boost your ranking. This step is a few minutes affair.

Start with heading and signing in to Google My Business. Either you can add a new business or claim the one that exists. If you are claiming a business that already exists, go through a verification process that either you are the owner or manager of the business.

Further, you will have to fill in some additional details that are not mandatory, but the more information you provide like photos, address hours, etc, the higher the ranking.

Wrapping Up

Now, with this easy yet effective list of tips in hand, go put your local business on Google Maps. Establish an online authority that will take you higher on the ladder of success.

If willing to outsource your work to professionals, contact CyberWorx Technologies for the most reliable local SEO services in Delhi.

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5 Key Steps To Ranking Higher In Google Maps With Local SEO

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Updated on December 14, 2022

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