5 Reasons Why You Need Video in Your Marketing Strategy

The advent of internet has changed things drastically. Conventional marketing has been replaced by digital marketing as businesses are going online. Digital marketing has a far greater outreach than its conventional counterpart and that too at a much lower cost. Also, the success and failure of digital marketing can be measured at every step, unlike conventional marketing where you come to know about the outcome only at the end.

Videos play an integral role in the digital marketing strategy. They emerged as an engaging medium to keep the viewers engrossed and interested. Though even the video marketing landscape is evolving and changing, the basic role of videos in the marketing strategy remains the same.

Here are a few reasons why they are required in any marketing strategy.

Improve SEO

Video marketing services make high-quality video content to boost viewer engagement and piques their interest. This helps in enhancing traffic and click-through rates, which are two of the major ranking factors in Google. A user also spends time on your page watching the video, which is again a plus for enhancing the ranking as Google considers that more the time spent, the better the user experience on your webpage. The search engine’s Intelligence API also catalogues relevant keywords in the video. Videos are also responsive across multiple devices. All these give a big push to SEO and help in improving your ranking in the SERPs (Search Engine Results Pages).

Videos Are Captivating

Video marketing have become popular as it gains the viewers' attention more than textual content. Humans, by nature, are highly visual. They can process the visuals 60,000 times faster than text and also retain this info better than they do for text. Thus, video marketing services prefer to convey a message through a video as a viewer remembers 95% of it as against 10% of the same had they read it.

Videos Can Be Shared Easily

Videos can be shared easily as people love to share them because of its entertaining and practical value. This gives you a much better reach.

Conversions Are More by Videos

As you can describe your product or service better and in detail and the users grab that information more willingly, they are more likely to make a purchase. Thus, video marketing services are replacing images with videos on the landing page. Videos help in establishing trust and brand name as video marketing engages the viewers better.

Video Keep the Users Longer on Pages

An average user takes just 3 seconds on the landing page to decide whether to explore it or abandon it. Having a gripping video on your website's pages motivates the user to spend more time. Professional video marketing services are using different video formats like how-to videos, interactive videos, live videos and more. This is not only helping in reaching the target audience but also in engaging them better as they find value in these. They get motivated to visit your web pages and stay longer.

Effective video marketing strategy has emerged as an integral and promising feature of digital marketing strategy owing to these reasons.