6 Interesting Facts That Will Help You In Ecommerce Development

Website development is one of the most significant steps of your overall eCommerce business strategy, for obvious reasons. A poorly designed website followed by a lack of user-friendliness can hurt your business. According to studies, 75% of customers say that they judge a business’ reliability based on how unique and smooth their web design is. Whereas, successful Ecommerce website development can improve customer experience and potentially lead to more conversions.

Following are some of the facts that you should consider which can help you with eCommerce development.

Website security

In 2013, Target was the victim of a breach that compromised over 100 million credit and debit cards. The reason why security should be your number one priority when it comes to eCommerce web design and development. Because customers do not want to put their security and personal information at stake and as an eCommerce company it is your responsibility to have safety protocols in place to protect your customer identity. Because lack of security can not only put your business’ integrity at risk but can make you lose your customers.

User-friendly navigation

Many pieces of research show that seamless website navigation can make websites look more structured and organized. So it's important to ensure that website navigation is smooth and does not confuse the visitor. Make sure you steer clear of any redundant information. 94% of the visitors say that the website should be easy to navigate and they should be able to find what they are looking for rather quickly.

Ecommerce website search functionality

Almost 30% of eCommerce website visitors use the search functionality to find the items. Therefore, make sure that the search bar moves with the customers and appears on every page of your eCommerce web solution. They should not need to go back and forth each time to search for an item. Use autocomplete to suggest searches to customers. Better yet, add voice search to your site. According to Adobe Analytics, mobile users are 3 times more likely to use voice search.

Mobile optimization

Smartphones made up 34% of all U.S eCommerce sales in the year 2019. Moreover, the share of ecommerce is expected to rise to 72.9% by 2021. Therefore a fully optimized website for both desktop and mobile is the future. Your ecommerce website needs to be fully responsive across all platforms. Because ecommerce covers more than half of all eCommerce sales.

Simple customer onboarding

Even though guest checkouts are quite popular because they save customers the hassle of registering. But once the customer becomes a regular visitor, they are more likely to prefer personalized discount notifications and it is only possible after they sign up. Therefore make the entire customer registration process as simple as possible. On average companies lose 75% of new users within the first week. Your eCommerce development strategy should take this into account to reduce customer drop off rates during onboarding.

Social media platforms for eCommerce

Social media is considered a powerful tool for eCommerce success. It helps greatly with community building and management. Even if your eCommerce business is flourishing, still social media presence increases the brand’s credibility. Almost 46 percent of online shoppers consider social media when deciding whether to buy. So it is integral to include social buttons in your eCommerce web solution.

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