7 Tips for the Food Product Label Design

You may have made beneficial products for your target audiences. Even you may have priced them generously, making them affordable for every needy. But are they enough to sell them in such a competitive market?

Indeed they aren't enough to grab markets. You must have observed that some products sell out quickly while others keep waiting to be picked up from the shelf.

Customers instantly make decisions based on how a product looks; it can be challenging for a product to grab their attention if it's not nicely labeled.

A product label is highly efficient in drawing attention. It works as a point of contact between the food and consumers. While a label informs the consumer about the information they need, it also entices them to pick that particular product off the shelf.

Designing a food product label is both thrilling and challenging. It’s fun to create a label that perfectly captures the essence of the product and its company. But it’s challenging to create a design that is marketable and stands out from others.

Here, we are going to discuss seven tips for a winning food label design. Keep scrolling.

1. Know your audience

"Customer is King" is an age-old business mantra emphasizing the importance of existing customers and potential customers in every business.

Whoever you hire for food label design should know every detail about the company and the customer. You should understand what customers really want before you begin the product label design. Think of your customer's problems and how your food product is helping them solve their problems.

A food product label not only informs the audience about quality ingredients used in the food but also talks about cooking processes, nutrients, and more. For example, if your customers want green chili sauce, they would go for a label that features fresh green chili or showcases green color.

Think from the customers’ point of view, and designing a food label will become easier for you.

2. Pay attention to the font and its size

When creating a food label, make sure the type you choose is clear and has a legible size. Choose a font size that is readable for everyone. Design the label giving priority to important information kept at the size of 10 points or above.

The font that you pick should have a balancing contrast with the background. Choose bright with light and dull with a dark background or vice versa. Bright colors are perfect choices for fonts as they influence a customer's buying perception. The color selection should also consider the type of product and a brand's visual style.

Using a pattern or an image as a background also affects the readability of the label.

3. Maintain white space in your label

You can use white space on your phone to highlight the information on your food label. White space adds a minimal touch to the design as well and makes it feel more open.

Many designers steer clear of using white space in their designs, which is not wise. Using it, one can easily make a creative label. With it, you can separate different information to help inform customers with ease. With the help of white space, you can create a distinctive label as well.

Food labels for cosmetics, baby products, and others can use this design element to send a clear message. With a sense of simplicity, your label will stand out.

4. Know your competitors and competition

We already know how customers' expectations influence a food label design. Likewise, knowing your competitors and competition is also essential. Unfortunately, many companies create food labels similar to each other. This makes it really hard to stand out.

Your food label should be different and distinct from others. You can meet your customers' expectations like your competitors do but in a better way. Keep your design game different and distinct.

5. Keep your design simple

Whether you're creating a food label design using a product label maker or a designer's help, make sure it's simple and memorable.

Making your design creative is one thing, and turning it into a visual clutter is another. The label should be simple and visually appealing. It doesn't mean excluding the details about your product. It's about using required design elements that give a cohesive look without being too loud.

Take inspiration from many food labels in the market and create a design that sticks to the mind.

6. Focus on post-sale marketing

Many customers will show their interest in reading the whole label and packaging once they're home. So, you can use the back of your food product label for marketing efforts. Including recipes at the back by your food company is the most effective marketing technique. Mention the ingredients there, and people will love to read it post-purchase.

Remember, food label design is fun but not easy, so is the marketing. However, there are many companies that provide recipes with their label and have succeeded in making a huge customer base.

7. Print quality matters

When designing a label, make sure to pay attention to the print quality. It's a great way to solidify your brand image, gain popularity, and convey a clear message of being good in your domain. This also tempts customers to pick your product off the shelf than your competitor's. Quality printing should be your priority; after all, what looks great, sells more.

Customers choose products with outstanding quality from the inside out than those that look shady or blurry at first glance.

Even if you’re using a label maker, make sure to set up your printer for the best results.

Bottomline

Product labels play a crucial role in building brand identity. It not only imparts valuable information among customers but also gives a glimpse of the company's effort, professionalism, and legality. It doesn't matter whether you use a food label maker or hire a designer from sites like Designhill, Upwork, etc.; keep your design clean, crisp, simple, but attractive. Designhill has so many designing tools for professionals just like brochure maker, flyer maker, and poster maker. Follow the tips discussed above to create a label that stands out.

Don’t forget to share your valuable thoughts/tips with us in the comment section below.