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If you have not heard or seen this yet, now is the time to know that more and more businesses are using stories to catch people’s attention. Stories have proven to be more compelling than just articles, news or blogs.
Marketing strategists have long recognized the power of stories in convincing people to buy into an idea, product or service. If you want your end of tenancy cleaning service to reach new heights in terms of sales, then you should start using stories to make people see that they need you.
Using Client Stories to Sell
There are many types of stories. You can write stories about why you put up your end of tenancy cleaning business and how you started your operations. You can tell stories about the people working for you and how your end of tenancy cleaning has helped them. You can talk about your challenges as a business owner and how you failed and succeeded as a business owner.
All of these may help. However, client stories are the best stories to tell and sell because:
• People buy based on the actual experience of clients – Your client stories about how happy your customers were with your end of tenancy cleaning services will do wonders for your business. Factual client stories show how good your services are as a company and how credible you are when it comes to fulfilling your promises.
• People are looking for proof – Who else can be an in a better position that you provide excellent end of tenancy cleaning services? Clients are the best people who can attest to your excellence as a service provider. They are living proof that your company is the best.
Use the Right Medium to Publish Stories
The quality of your client stories about the end of tenancy cleaning is one thing. Publishing them is another. Your end of tenancy cleaning website is, naturally, one of the sites you can use so that people can find and read your client stories. However, that is not enough.
If you want to maximize the power of your client stories and use them to your advantage, find an online story publishing site that encourages all sorts of stories and readers. These story publishing sites have the technology and the expertise to help you in your marketing strategy to use stories. These platforms also have the following that you need to give your client stories and your end of tenancy cleaning the exposure. Sign up at these platforms and read some of their stories. That should convince you that client stories are exactly what you need to grow your end of a tenancy cleaning business.
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Published on May 27, 2019
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