Developing Your Brand on Instagram

With more than 500 million users all over the world, Instagram is a necessity for your brand without the shadow of a doubt.

Of course, being alive on Instagram equates to have more and more followers who are active frequently. So, we encourage you to employ these 8 tips to be able to attract more audiences and probably make more money:

 Be creative about your content.

The first and also the most important way to attract more people is being creative. Creativity on each of your posts, stories, links, etc. can enhance the imagination of followers of your work, product or services.

For example, FedEx which ships packages, has once posted "Elvis Slept Here". This content will make a strong image of their truck on the mind of audiences.

So, use smart, creative and brand-new ideas to improve your relationship with your customers.

Use free tools on Instagram.

Releasing business profiles by Instagram will provide followers to contact your brand in a variety of ways like email, call, and text. In digital marketing, this is called CTA (Call-To-Action) which will direct users into what you want them to do.

Besides, business profiles provide access to some analytical tracks called Insights. This feature gives users the ability to see engagement data. You can also change a personal page to a business profile. The deeper your understanding is about your users' engagement with your page, the better you can improve your business.

Redirect Users from Other Social Networks.

If you want to improve your visiting rate, you can take advantage of users on other websites like LinkedIn, Facebook, Twitter, etc. and ask them to follow your Instagram Page. If they are currently following your business, they are highly likely eager to follow you on Instagram.

Many people may be inactive on some social media rather than on others. So, take this opportunity to add more activity on your page. By this way, you can reach as many followers of your social profiles as possible and increase your visitors.

Do Not Bother Your Users.

Remember that being a bothersome contact which is always on the top of the users' timeline will result in conversely. They should remind you every often but not every minute of their searching on social media.

There isn't any definite time scheduling or criteria for posting. You should adopt a try and error approach to get feedback from your audiences. For example, one update per day is a very reasonable start point.

Stop post constantly and change the time of day for posting to obtain the most efficient engagement hours of the day or even week. This is an endless duty for you to satisfy your followers.

According to socialtradia.com, the influencers who intend to sell their page are the ones who cannot meticulously take care of their page regularly. Please bear in mind that you are not an exception if you do not follow this piece of advice.

Encourage Users to Be Involved.

Getting comments is a very strong and sustainable way to promote the name of your brand on Instagram.

If a user commented, please, do not be indifferent about it and reply and appreciate his/her involvement. Apart from a loyal friend you are making with this action, you can also promote your bottom line subsequently.

Moreover, employ some other ways to make your followers interact under your posts. For example, "Tagging" can easily put your brand in the public eye. It is highly unlikely that users refuse following link suggested by a close friend and that is a great opportunity for your brand.

Use Interactive "Hashtag".

A great means of building instant engagement is by creating an interactive hashtag. For example, a hashtag to tag photos of users including one of your products that they have just bought.

By this way you can kill two birds with a single straw:

First, it will make more followers to use the hashtag and post images of them with your products. This is a common behavior especially among younger users because they want to be shown on your page.

Second, with each post including your hashtag users are involving all of their contacts to your products or services which is free advertising.

Paraphrase Other Useful Contents.

Honestly, it is hard to invent enough diverse content and satisfy the needs of your followers. Use rephrasing content from other relevant Instagram accounts as a technique to boost your posting. You should abide by copyright and mention other pages in your post.

Numerous available apps can download Instagram images and save them to your camera. It will give you the chance to easily reposting them.

Rephrase texts from accounts with that sort of users you aspire to attract. Because many pages will do the same to your content after they see you share theirs.

Final Word

This is not the whole techniques you can employ to boost your brand's attraction on Instagram. So, please do not stop and always try approaching new techniques by studying and more importantly creating.