FUTURE OF EVENT TECHNOLOGY IN THE EVENT INDUSTRY

What is Event Tech?

Any digital tool, software, or gadget that helps plan or execute an event easier is referred to as event technology. The following are some instances of event technology:

Event registration software

Event management software

Virtual event platform

AI Chatbots

Social media integration

Website builder

Online Streaming services

Mobile applications

All these technological advancements in the event bring attendees involvement, virtual audiences, and event planners a better user experience. For example, event technology has the ability to check attendees in a faster way than ever before, as a result of improved event satisfaction rates. Attendees may be kept engaged and interested by using event technology, whether they are in person or online. With just a few clicks it may bring individuals together with the network and build connections.

Why is event technology important in achieving event goals?

Even with the bounce from COVID-19, the events industry is primed to grow, and that growth will reflect not just more events but also more attendees. Having up-to-date with the technology becomes critical in order to satisfy the needs of clients, both virtual and in-person.

Marketers and meeting planners now have a wide range of technological choices to help them make their events a success. From the moment planning begins to the minute attendees depart, every component of their IT stack plays a role in delivering an event. A complete suite of applications with a user-friendly website, online registration system, an interactive mobile application, incorporative AI-powered attendee matchmaking, poster walk, on-demand polling, on-site badge printing, lead retrieval tools, virtual exhibitor booths/halls, and event gamification are all examples of technology solutions that help to make an event more engaging.

How technology enhances attendee experience

An event is all about the experience. Even if in-person events are on halt for the moment, you may still create digital or hybrid versions that your attendees will appreciate. There are a few basic ways to improve the user experience of attendees:

Virtual Reality

This technology has been around for a while and is still in use. It's being utilized more frequently now that the technology is more inexpensive and people have been exposed to it in a range of places. VR can assist improve sales by exhibiting items and services in a more memorable way, in addition to increasing customer engagement on the site. Connecting faraway audiences and allowing them to join an event online is one method to use virtual reality. Guests might encounter exclusive songs for specific interests in a far different way than they had at prior concerts with a virtual ticket and a “host.”

AI Assistance

According to studies, the AI market will rise to $190 billion by 2025, indicating that organizations all over the world will be using AI in some form or another in the next five years. Artificial intelligence is becoming more popular as a result of its capacity to personalize experiences for people while also bringing the community together at this trying time.

You may also use artificial intelligence to collect intriguing event data in order to better understand what your guests enjoy and dislike in order to optimize your future event.

Clever Flooring

Smart floor mats are being utilized to collect data from attendees without interfering with their event experience in any manner. It makes data collecting and analysis more accessible than ever before. You can track visitors' footfall, get precise traffic counts, and offer sponsors real-time data by using smart mats on the floor of your venue. This data may be used to improve the attendance experience at your next event, as well as sell sponsorships in the future.

Virtual Networking Technologies

One of the most difficult difficulties for virtual and hybrid events is providing the same networking experience as traditional in-person conferences. Many people attend events primarily for networking opportunities, which may help them grow their personal and professional brands, learn about new ideas and trends, and even recruit for jobs. As a result, expect to see technology and applications introduced to events that help participants interact with individuals they'd find useful, whether they're attending electronically or in person.

Facial Recognition

The events industry's technology is rapidly evolving. Because contactless event check-ins are likely to become the norm soon, facial recognition technology may play a larger part in future events. After agreeing to facial recognition, guests may scan their faces to get entrance to the event. As a result of the machine's recognition of their attributes, entering and departing the arena is now safer and faster. Your attendees will be able to check in faster using facial recognition event check-in.

​​Facial recognition might help organizations acquire more useful leads in the future by speeding up event check-ins, boosting security, and speeding up event check-ins.

Event Applications

Mobile event applications are transforming the attendance experience, and they can be utilized in a number of ways to boost productivity and make your event more fun for guests. First and foremost, event apps make it easier to disseminate information and organize an environmentally responsible event. You may save paper and lessen your event's environmental effect by offering digital access to announcements, session details, speaker bios, exhibitor information, and resources.

Mobile applications are also useful for increasing attendee networking and keeping them involved in your event. Participants may receive customized alerts and push notifications, as well as build their own session schedules, engage in live quizzes, send real-time feedback to presenters and planners, and interact with other attendees with a single click.

Live Streaming

We've all heard of live streaming by now. It's when an event's audio and/or video is broadcast live via the internet. They were ubiquitous, though mostly superfluous - but welcome - addition to live events before COVID-19, made all the more accessible owing to the rise of social media.

However, since the covid, quality live-streaming has become increasingly important since a large number of events have gone virtual or hybrid. However, when events resume live streaming, we've established a case for continuing to use video conferencing.

Conclusion

It's up to you and your team as event professionals to use technology to expedite procedures, increase security, and enable data collecting. You're certain to find a mix of tech apps that work for you with so many various technical possibilities on the market today!

Are you looking for a unique approach to include technology in the attendee experience? Eventdex is one such solution for you. Book a demo, and our team will get in touch with you to explain our latest technology.