GOOGLE E-A-T SCORE: WHY DOES IT MATTER FOR IMPROVING WEBSITE RANKING?

WHAT DO YOU MEAN BY GOOGLE EAT SCORE?

Google EAT score is part of the Google EAT guidelines on Quality Rater (QRG), that are used for quality evaluation of all search results for different queries. By principle, the lower the content ranks, the higher the quality ranking. Although Google E-A-T score is purely hypothetical and has no direct impact on search results, this input from quality raters is used to refine a Google EAT algorithm update and also understand how the changes are being performed.

Therefore, what better way to understand how Google defines “price” than by taking the quality rater’s mentality–and analyzing content in the QRG’s way that Google instructs it?

When determining whether a page on your web contains high-or low EAT content, you need to ask yourself the below queries:

Expertise: which kind of expertise is necessary for the page to achieve its function well?

Authority: How reliable is the content published by the author and the website?

Trust: How trustworthy does this knowledge publish on the website?

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