HOW DOES A RESPONSIVE WEBSITE AFFECT YOUR SEO?

The digital world is an integral part of all businesses that seek to be successful both locally and globally. But with its endless innovation, every website owner is forced to follow their lead or lose it altogether. Having a professional website used to be paramount; nowadays it takes a lot more.

With the increase in the number of mobile users, the need for a responsive website is simply not replaceable. In these days, having a responsive website is no longer an innovation, but is now part of any SEO friendly website plan.

What does responsive website mean and how does it affect your SEO?

A responsive website is one that can deliver the best viewing experience - easy to read and navigate with minimal resizing, panning, and scrolling - on a wide variety of devices - from mobile phones to desktop computer screens. office) .

The main reason you need to keep your design responsive is to be able to increase the reach of your website to a larger user base using a range of devices. Since your users are not limited to a desktop or one type of device, a responsive website provides users with the ultimate user experience.

Did you know that having a responsive web design directly affects your SEO score

So how does this affect SEO?

Google favors responsive web design

In 2015, Google announced a new mobile ranking system that promotes mobile-friendly (Adaptive) websites as part of the SEO ranking signal. The date that Mobile geddo has been tagged justifies the importance of responsive web design services.

A website's ability to use a single URL makes it easy to link and share content on other websites. It also speeds up the loading of pages on a website, as no redirection is required. These are some of the factors that make it easier to rank Google signals.

Another reason is the ease of crawling and indexing by Google as opposed to crawling mobile optimized websites that use different URLs for their different device versions.

Improves the usability of the site

An SEO friendly website can help drive traffic, but responsive web design services will help keep users since it optimizes your website to fit any device. Easy website navigation leads to good user experience and extended time on your website - this is the first impression. The page used by users is used by Google to determine the quality of a site or page, which also helps with ranking.

Improving the usability and quality of your site's user experience cannot be overstated. A good, consistent user experience can increase lead generation, sales, and conversions, which is the goal of any business.

Web marketing agencies, businesses and social networking strategists should be aware of their conversion rate and the customer experience which is related to the usability of their site.

But if you think user experience is not that important to your website, then take a look at this article from Forbes where studies have shown that a good user interface can increase your conversion rates. 'about 200% to 400% (the measurements speak for themselves).

So you see why you need responsive web design?

Avoid duplicating content

As mentioned above, a responsive website uses a single URL, which helps to avoid duplicate content. You thus avoid any form of penalization of Google due to the duplication of content, such as on websites optimized for mobile phones.

Faster page speed

Page load time is also a ranking factor for websites on Google. Responsive websites tend to load faster which gives users a positive experience and also makes it easier to rank.

Pixarsart offers Responsive Web Design Services and Solutions To provide you with the best website