How Many Does the Average Person Have?

With the monthly number of average users on Instagram surpassing one billion, there is no shortage of Instagram users to be had as followers. In fact, growing follower count is one of the most sought-after goals of many businesses, brands, and influencers using the platform.

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So, what is the average number of followers that the typical Instagram user has? How do you know if you are above or below the cut?

It can depend on a wide range of factors. It’s best to compare the number of followers you have to another Instagram user similar to yourself. This is the tell-tale sign that you are on mark with others in your niche or content area.

Before diving into that, let’s take a look at the follower ratio and why that makes a difference.

When Does the Following Ratio Matter?

The number of followers you have can be infinite, but the amount of followers that you should have is finite. With Instagram, you can only follow at most 7,500 people. You will probably never come close to that number if you’re looking to foster your Instagram growth. The follower ratio matters most when you have between 1,000 to 1,500 followers.

The logic behind this is simple. For a personal Instagram account, the average number of followers is 150, and the idea of having a private account is to bond with friends and family. So, if you have a private account, users are not following you because of the follower ratio, but they are following you because they know you. They’ve probably never even looked at how many accounts you follow.

Once a user crosses the 1,000 followers marker, you can expect more sales and micro-influencers. If you have roughly 1,000-1,5000 followers, but are following over that amount, it looks like you are desperately trying to drive your follower count using a follow/unfollow technique. If you’re looking for influencer or marketing partnerships, it’s vital that you keep this ratio under control at this stage in your growth.

Usually, after a user’s follower count tops the 15,000 figure, users tend to perceive you as influencers. And once you get identified as an influencer, your content quality will determine if a user will follow you or not, and people will pay less attention to the details of your following ratio.

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When you cross the 1,000 followers count, it is when you can expect more sales and micro-influencers. Usually, when the followers count touches the 15,000 figure, users tend to perceive you as influencers. And once you get identified as an influencer, your content quality determines if a user will follow you or not.

The Ratio Indicator

People with followers between 1,000 and 15,000 must look at the figures given below about what follower ratio tells the users. This is the amount of followers you have based on the number of accounts you are following. Here is a breakdown of the levels of ratio and what they may indicate:

<0.5 – Spammer: If a user has a super inflated amount of followed accounts versus the accounts following them, these people are novice users in terms of Instagram automation tools and continue following accounts in anticipation of getting a follow back. This low ratio can also indicate that the account is a bot or a ghost follower account.

0.5-1 – Suspicious: People who barely meet a 1:1 follower ratio are users that are aware of Instagram automation tools, but are on the wrong track of following people or have low-quality content, which then leads to bad rates of gaining followers back, or can also indicate they lose followers quickly.

1-2 – Normal: If accounts have a 1:1 or 2:1 ratio, it shows that they are successful users of Instagram automation; they have to focus on other tricks to get more engagement to support their follower count.

2-10 – Micro-Influencer: These ratios indicate that the user is an expert in Instagram automation and may have remarkable content to enhance their accounts.

10+ – Influencer: With a ratio like 10+:1 followers vs following, the user is most likely a micro-celebrity or an icon that is popular on other social media channels.

In this case, to obtain the follower rate, take the number of accounts followed and divide it by the inclusive following.

Factors That Affect How Many Followers You Have

Now that we know a bit about the follower ratio, we’ll take a look at some different factors that determine how many followers you have. These are some factors you can leverage if you’re looking to add more followers and balance out the ratio.

Age

One of the factors affecting how many followers you have is how old you are. If you are in grade school, middle school or high school, it is likely you’ll have more followers on average than a random middle-aged man.

These days, it’s more popular than ever for parents or relatives to create Instagram accounts for toddlers or kids doing things. This may be a separate account from the parents’ personal account.

Depending on the content, these accounts may have a low number of followers (between 10-100), or perhaps a high number of followers if they feature content that is very interesting or unique to the user.

For example, the account @RandomlyRiley is an account that features Riley and her brother Liam on their family adventures to the Disneyland resort. Now that the account is more developed, there are other features on the account related to the children’s/family’s life. The total number of followers that this account has is 93.6k followers. The account only follows 1,274 accounts. This is roughly a 73:1 follower ratio. Clearly these two little ones have brought in quite a following.

Each of their parents, @jenny_ruvalcade (2,727) and @_raulito (701), have significantly less followers. This is an example of how age and content can work together to affect your follower count.

Your Account Content

An overweight 50-year-old man who frequently poses with his shirt off to expose his hairy belly is likely to have fewer followers than say, a teenage girl in a bikini on a white sand beach. This is a pretty stark comparison, but it definitely illustrates how content can affect who and how many people follow you.

Even though they’re posting the same genre of photos, one is likely to incite people to leave negative comments and even unfollow them, while the other is likely to gain extra followers every day, and if done correctly, may even be approached by swimwear and beachwear lines for partnerships.

This is where an average follower count doesn’t really aid in showing how many users one should actually have. An average follower number isn’t going to take into account these unique account qualities and the niche standard number of followers, as it is a general overview of all Instagram users. This is ultimately like comparing apples to oranges.

It’s much more effective, therefore, if you look at other accounts that are of similar content to gage whether or not you’re doing well with your number of followers.

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Real Life Status

If you’re more popular in school, work, or life, you’re likely to have more followers on average than less popular people in real life.

For example, a celebrity is going to have more followers on average on Instagram in comparison to a random guy off the street. This goes without saying. But if you’re the top salesman in your office, and have a lot of clients, you’re probably going to have more followers than the salesman with the least number of clients and less personal connections. This is how real life can translate to Instagram

On that note, the most popular kid in school is likely to have more followers than the least popular kid. The average number of followers for a teenage boy is 150, with 25% having less than 100 and 18% have 301 or more.

If you’re a small, local coffee shop, when looking to get an idea of how many followers you should have, compare to other local cafes, and not Starbucks’ Instagram follower count. Be realistic about where you currently are and check your numbers against accounts most similar to your own.