How Storytelling Can Help In The Real Estate Industry

It seems like you did everything right – first, you found a property with an excellent selling potential. Next, you went there and made stunning photos, and even created a virtual tour. How come your property still doesn’t have a buyer?

You might have done the things above the way you should, but you missed an important segment that can boost the property selling potential. People love to hear a great story!

Location plays a role, having great photos is important, the price also matters, but knowing how to paint a picture with words is what will take you to conclude the deal. Reputable agencies such as Phyllis Frankel Realty’s are aware of that, and here is how you can create a compelling story. Visit the site of frankel realty group for more detailed information.

Play the Emotion Card

Why are you telling a story? The answer is because you want to initiate an emotional reaction from people reading it. The idea is to use storytelling to create a powerful impression that will make the users memorize the story and, therefore, your property.

The goal of the story is to find a connection with the readers. When telling it, you need to vividly describe how great it would be to leave in that property. You want to tap into the dreams and visions that people have and make them want to live in the very home you are selling.

The emotional storytelling approach has support in science, too. When we have strong emotions about something, our body releases dopamine. Additionally, reading a story inspires listeners and leads to new ideas.

How to Add the Right Elements to Your Story

Content marketers often use this approach, and there is no reason why it wouldn’t be effective in the real estate industry, too. Here is how you will create a story that will deeply touch the users and inspire them to make an offer.

Help People to Visualize the Property

People want to know about the features and specifics of the house they are considering. However, you will raise their interest level if you combine this information with vivid descriptions that paint a picture of using a particular feature.

Here is an example – the house has a spacious balcony on the upper floor. Instead of writing “spacious balcony,” write “a balcony with plenty of space to enjoy beautiful summer evenings alone or with your friends.”

Good Versus Evil

You know how you read a comic book and find yourself wanting the good guy to win desperately? You can’t use that concept in the classic sense in real estate, but here is how you can take advantage of it. What you need is an “enemy” in the form of a problem that your property can solve and be the “hero.”

For example, many buyers look for houses in a distant part of the city because they do not appreciate the city noise. You can advertise a peaceful on the town’s outskirts as “the perfect getaway from the noise of the city with plenty of outdoor space to enjoy.”

Conclusion

As you can see, the crucial way of telling a successful real estate story is to tap into the emotions of prospective buyers. Try to develop their connectedness to the property, explain to them how the house will solve their problems, and paint a picture that will make them want to live there!