How to rank on Google with SEO

Have you been continually failing while trying to get your company website on the Google search engine result page(SERP)?

It takes proper resources, creativity, dedication and persistence to get a good rank on Google with SEO. The initial page of the Google search engine involves 95% traffic. The subsequent pages, on the other hand, get only 5%. With a frequently changing Google algorithm, it is hard to keep up with the hardcore competition. Every single business organisation needs to apply SEO strategies acquiring help from a proficient search engine optimization company. That might be helpful for the business to reach the first page of the search engines like Google.

Affordable search engine optimization services focus on your target audience, business model and company goals before delivering their services which might help your business to grow.

Here are some ideas that might help you to rank on Google that every search engine optimization services follow:

How does Google algorithm work?

The main objective of Google is to assemble information from all over the world and make it universally beneficial and accessible. The inner workings of the algorithm used to determine Google ranking are hardly known to the general audience. That is why it is liable. Otherwise, anyone could hack the code to success without the hard work.

Google’s algorithm looks for the web pages that contain the keyword you probed. Then, it assigns the webpage following factors like how many times the keyword appears on the page. The best links which can relate to your keyword, come first in line in Google’s Search Engine Results Page (SERP). Automated programs like spiders and crawlers navigate through the web generating an index of the keywords. Placement of the keyword matters in terms of ranking as well.

On-page SEO

It is one of the fastest ways to improve Google ranking. To achieve this, you need “ frontloading” of your keyword towards the beginning of your title. Google pays a bit more importance on the terms that come near the title tag. The content of the page needs to be at least 1800 words long. At the same time, the keyword needs to be repeated 2 to 3 times, just to reaffirm Google that the keyword relates to the search query. This way, you can boost your ranking.

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LSI keywords

Affordable search engine optimization services focus on LSI (Latent Semantic Indexing)keywords too. LSI (Latent Semantic Indexing) keywords are words and phrases that are related to the topic of your webpage. Google connects on a deeper level to the content of a page through these words. Google Autocomplete is the fastest way to exhibit LSI terms of a webpage.

Assess your current ranking

It is crucial to know your current ranking before you can move forward with the ranking. You can use tools like SERPs.com to check your website’s keyword ranking. Besides learning your current ranking status, you will know more about your average monthly searches, the first page that comes up and your average cost-per-click.

Site speed

Site speed is a significant ranking factor. Your site needs to be loaded within 3 seconds. The search engine optimization company keeps track of the site speed of the website all the time. Tools like WebPageTest, Pingdom, Rigor, Google PageSpeed Insights are powerful in determining website speed.

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Intent detection

The search engine optimization services need to verify what people are looking for; this is called intent detection. There are some easy ways to detect people’s intent through a simple Google search; those are:

1. The type of pages that are already ranking
2. The main elements on these pages (videos, images etc.)
3. “Related searches.”

Mobile friendly

Most of the internet surfing happens on a mobile device. So, to get a good ranking, a webpage must check this requirement. Google’s Mobile-Friendly Test is the best way for a search engine optimization company to verify whether a webpage is mobile-friendly or not. All you need to do to take the test is type in your URL and click ‘Run Test’.

Services like Duda Mobile, Mobify, help you to fix if any issue arises during a mobile search. The website needs to use Responsive Web Design (RWD) to make sure it runs across all devices.

Fixation of current penalties

It is vital to check if there are any penalties in effect on your website. To do this, you need to get rid of all the unhealthy links on your website. Tools like Majestic, SEOprofiler, WebMeUp help you to analyse inbound links to your site. Once your website gets rid of those unhealthy links, the ranking will go up.

There are numerous ways to boost your ranking on search engines like Google. Here are some ideas that might be useful for you to apply for your website. Once you go up with the ranking, it is vital to work towards maintaining the rank. Keep your website content relevant and fresh.