How to Sell Online: The Complete Guide

The world of eCommerce selling products and services through the internet offers vast opportunities for entrepreneurs everywhere. According to global research, retail sales from eCommerce websites will total to $2.3 trillion in 2020. If you consider this constant annual growth rate, it could surpass $ 3.1 trillion in market volume in 2024

Online competition gets harder every day. This is why many people never bother pursuing an eCommerce store or business. Also, there are many platforms with which you can merge and sell local products online.

For Example, SoCloze is a renowned online platform where you can sell your products online locally. Here you can find a unique shopping experience. Whether you want to discover new trends & beautiful shops right around the corner from your home or office or improve visibility & bring customers through your doors, this is the only platform.

When it comes to starting an online platform, there are several steps involved in such as:

Choose an industry

Business name

Decide the type of customers you want to serve

Choose the right domain name for your website

Shipping carrier to use

In the beginning, this can seem overwhelming, but the process will be much more approachable. If you follow the below consider,

Sell Online in 5 Easy Steps

1. Choose Products to Sell Online

The first initial step to selling online is to figure out the products that you want to sell. Just because you had a dream of an online store, it doesn’t mean you are fully decided on what kind of product you want to sell. The best way to make this decision is to start with something unique or something broad. You have to choose a smaller niche makes it easier to excel in the local areas and cuts down on competition.

Note* Always choose hot products that sell online as quickly as viral videos gather traction on YouTube. Consider the needs of customers and market your business correctly.

2. Find A Supplier

Once you decide the product you want to sell; now it’s time to looking for a reliable supplier for that product. This process is the most time-consuming part of selling online. As a supplier is one of your most important business partners so you want to make sure you choose the right one.

Several ways to find a supplier:

If you want to save time and minimize the risk when choosing a supplier, SaleHoo’s directory is the right option. Here you will the list of the most reputable suppliers.

If you don’t want any partner in your business or go alone, then you can go with Dropship Suppliers. On the internet, you will find several options.

Another best way is to go with wholesaler suppliers. you should be aware that often the best suppliers don’t have a lot of time and money to invest in marketing. So try to consult with your local area wholesale supplier, visit the trade show,s and meet suppliers face-to-face.

3. Business Setup

Now, it’s time to set up your business, which means you have to make all the things official. When it comes to startups, every country has different requirements so you should consult with your lawyers from professional counsel.

Things you should consider:

Choose an easy to learn and friendly business name. It’s something you feel comfortable broadcasting via your social channels as well as in person.

Bonus Tip* Try to choose a catchy name that represents your selling products. Like, if you’re selling fashion products, you can use the brand name “Diamond Level Lifestyle”

Once you pick the right domain name, registering your business is the next step. It is necessary if you want to operate legally.

When you launch your online store, you want to be ready to start accepting money. You need to offer a range of payment options to your customers.

4. Choose The Platform To Sell On

Now, you know what you’re selling and your business is set up legally, it’s time to choose where you want to sell. In the market, there are a lot of options, but choosing the right one for your business is necessary.

If you’re selling fashion products, then SoCloze is the right platform. This is your personal and visual portal where you can sell your local online products. The rest depends on what you are selling at your store and what you're hoping to achieve with your business.

5. Promote and Market Your Online Store

You should start marketing your online store right away to ensure a steady flow of customers. The best form of marketing is a multifaceted approach that includes social media, email newsletters, search engine optimization, and paid advertising. Moreover, run regular promotions and coupons, like product discounts, and even daily deals or Group Deals if your eCommerce software supports them. This will easily grow your business from one to another higher level.