McDonald's, Burger King and Co .: This is why fast food logos are usually red and yellow

Whether McDonald's or Burger King, almost all fast food chains usually have one thing in common: the colors of the logos. Red and yellow are the preferred colors of the fast food logos and since there is a lot to be said for these two colors from a psychological point of view, hardly any fast food chain wants to do without them.

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Yellow and red - that's why these are the McDonald's colors

Not only the McDonald's clown greets us in bright yellow and red. The logos of many other fast food chains are also in the two bright colors, which are mostly also reflected in the interior design.

Red is the color of love, but that's probably not why the color adorns many fast food logos. If we believe color psychology, the color red also stands for rapid speed - sleek racing cars like Ferrari seem to confirm this. 

That red also has an appetizing effect with so much dynamism is not surprising.

In the context of food, the color red should evoke associations such as lightning-fast service and time-saving food intake - the trademark of the fast food chains par excellence.

While the color red comes across as very energetic, yellow is a contrast to it.

Yellow as the color of harmony is inviting to us. Yellow, the color of the sun, radiates warmth and conveys a feeling of wellbeing.

In addition, blue and yellow - sky and sun - go perfectly together for us. From afar we can see the yellow on the fast food logo, which stands out against the blue sky. 

This in turn should create the desire in us to pause and linger for a short moment. Especially since the red color signals to us at the same time that we can satisfy our hunger quickly in order to then continue on our way strengthened.