Nulearn announces EDP in Managing Products and Branding with IIM Kashipur

Marketing has always been a diverse field; it is not just about driving sales but to make sure that the brand visibility is not compromised at any level. Nulearn has come up with an exclusive program for branding experts. Executive Development Programme in Managing Products and Branding is designed for the branding professionals to help them connect with recent developments and advancements in the field. This course will enable branding professionals to make brand-oriented decision at their organization with ease.

The programme is designed for the working executives to help them connect with recent developments and advancements in the field, and to enable them to make brand-oriented decision at their organization with ease. The learning and insights from the course will provide them direction to make brand strategies, evaluate and develop their existing brand architecture and plan and develop a more recent and advanced architecture. The course will bring out the nuances of brand management and help participants across industries and level of management in organizations, to manage their brand in a more strategic way. Participants across domains such as B2B and B2C will find the course useful.

The course will benefit entrepreneurs who have either family business or are managing start-ups. The course module will help them develop ideas of scaling their business up. The course module will make them experts in the area of branding.

The journey of commodity to product and then to brand is not only interesting but is also worth exploring. There is a growing demand to understand product, brand relationship especially considering the present digital revolution.

What is the role of branding during this technological and digital disruption?

Can branding still be considered a potential strategy by organization, which will keep the customers tied to it and remember it.

What about brand resonance?

Actually, the answer to all the above broadly would be... Yes, branding is here to stay. But how and why, can be a very interesting and dynamic process which this course intends to explore.