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As the world’s most advanced nation and one of the few remaining African nations still struggling to recover from civil war, a sports betting company in South Sudan presents a unique challenge for bookmakers. With its fragile political and military situation, uncertainty about the future and an increasing number of foreign players looking to make a mark in the booming betting industry, this is also a perfect storm to see bookmakers struggle. That’s why we’ve created this insider’s perspective on sports betting in South Sudan — and how you can take action today to help ensure the long-term prosperity of your bettors.
What is South Sudan?
Ever since South Sudan’s independence from Sudan in 2013, its history has been filled with struggle, transition, and transformation. This transformation has seen the country move from a predominantly ethnic African society to a mostly Christian majority. The country has also seen strong tourism growth, and with that growth has come an increasing number of visitors from around the world. With only a little over a year remaining until South Sudan’s historic transition, bookmakers in this highly competitive country have been closely monitoring the progress of the upcoming transition. What’s more, many are also watching the developments in other Asian and European countries, where similar protests are also ongoing.
South Sudan: The Sport Betting Context
While much was made of the impressive growth of South Sudan’s tourism industry in the run-up to the transition, it’s also worth noting that the country’s overall economic foundations are relatively weak. That’s partly because of a decade of civil war and a decade of forced famine that ravaged the country. At the same time, South Sudan’s struggling economy — which accounts for around one-quarter of the country’s GDP — has been closely monitored by Africa’s central banking and financial systems. That’s why it’s no surprise to see bookmakers closely following the progress of the country and its emerging tourism industry.
South Sudan’s Sports Betting Culture
Boasting a rich cultural and sporting heritage, South Sudan is also one of the most popular sports bets in the world. That’s because the country hosts an array of international and regional sporting events, and those events are just start-ups in the betting industry. To get the full perspective on South Sudan’s sporting culture, we’ve turned to the country’s top sports writers to tell us what they think. Psycho-analyst and former head of sports in South Sudan, Paul Bheker, has been writing about sports in the country for more than a decade. In his opinion, the country’s “sport” is mostly a myth, and the country’s “culture” is actually pretty inspiring. “Most of the popular sports there are myths,” he said. “All sports are myth. They are just part of South Sudan’s culture. It’s not a new thing. South Sudan has been playing sports since the beginning of time. There are no words for it. It’s just part of life.”
Why You Should Care About Sport in South Sudan
The article continued: “The population is about 40% Christian and 60% Muslim, which is about the same as in northerly regions of the Middle East. The country has a GDP of around $2 billion, making it one of the most lucrative sports economies in Africa. “But sports is what gives South Sudan its identity. It’s where you see real hope and change.” As the leading sports bet in the country and the leading author of the country’s leading sports newspaper, the athlete is viewed as a hero in South Sudan. That’s partly because he or she has been making strides in socially and environmentally sustainable activities for the past few decades.
How to Play in South Sudan
Equally important as it is for the long-term success of your bettors, is your own sporting reputation. Let’s start with South Sudan’s most well-known sporting event, the Miss South Sudan pageant. The pageant has become a political and social catalyst in South Sudan in the wake of the revolution that has been ongoing in the country for the past two years. It has also been a source of inspiration and excitement for many in the country. The Miss South Sudan pageant is one of South Sudan’s most popular annual events. While many will focus their attention on the ongoing protests in the country, the other main event of the year is the pageant.
Pros and Cons of South Sudan’s Sports Betting Culture
However you slice it, the general consensus among bookmakers is that South Sudan’s sports betting culture is a mixed bag. Some of the more notable negatives include: No televised games No international matches Little chance of success in the polls Terrible field facilities
Conclusion
In all, the world of sports is a very diverse place, filled with rich and unique sporting cultures. While the sports industry in South Sudan may lack the levels of appeal and history that can be found in more established sports, it is nonetheless a fascinating place to spend some time as a sports bettor. In the end, it all comes back to making sure you are putting money away for the right reasons. Be it for your own personal use or as part of a community-based educational initiative, there is no denying that putting money into the right place can make all the difference in the long run. If you want to make a difference, then invest in quality sports books and get behind the competition. With the right odds and a little luck, anything could happen.
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Published on January 23, 2023
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