Radio Advertising Market Report 2021-2026: Size, Growth, Trends, Share and Forecast – IMARC Group

According to the latest report by IMARC Group titled, “Radio Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global market reached a value of US$ 38.1 Billion in 2020. Radio advertising represents one of the oldest forms of advertising across the globe. It broadcasts audio content to the audience and provides a cost-effective and influential form of advertising to enterprises. Radio advertising is relatively less expensive than conventional television advertising as no expenses are incurred in creating appealing visuals. It is also preferred by both small and big companies despite the emergence of newer forms of advertising like mobile and internet.

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Over the years, radio advertising has been adopted globally due to its cost-effectiveness and portability. The market is also driven by the rapid penetration of smartphones and the internet, which have made online radio accessible to audiences worldwide. Besides this, radio advertising is also used by the governments of numerous countries and international organizations to conduct mass outreach programs. Furthermore, individuals prefer listening to the radio while exercising, driving, and performing daily chores. Along with this, the introduction of in-car media apps that support radio is providing a thrust to the market growth. Moreover, innovative solutions adopted by radio channels are also creating a positive outlook for the market. Looking forward, IMARC Group expects the market to reach a value of US$ 44.3 Billion by 2026, at a CAGR of 2.5% during 2021-2026. 

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape with Key Players:

WPP PLC

Omnicom Group Inc.

Publicis Groupe

The Interpublic Group of Companies, Inc.

Dentsu Inc.

Key Highlights of the Market Segmentation:

Breakup by Type:

Traditional Radio Advertising

Terrestrial Radio Broadcast Advertising

Terrestrial Radio Online Advertising

Satellite Radio Advertising

Breakup by Region:

North America

urope, Middle East & Africa

Asia Pacific

Latin America

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Key highlights of the report:

Market Performance (2015-2020)

Market Outlook (2021-2026)

Market Trends

Market Drivers and Success Factors

Impact of COVID-19

Value Chain Analysis

Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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