The Latest on Blogs and Book Promotion

Blogs are some of the most popular and influential content on the internet. Each year, their metrics strengthen, and they hold more promise for book publicity campaigns. Whether you're publishing your first or tenth book, starting your own blog, being a guest blogger, or being interviewed for a blog is brilliant. There are millions of blogs (literally!), each with an interested audience. People feel close connections with bloggers, and many correspond with them routinely. It means blogs and bloggers can have outsize influence on their readers and sales of your book.

Authors have polished writing skills, and many have become successful bloggers; some have blogged before writing their books. But you can also start a blog after becoming a published author. Your online platform includes a website, blog, and social media. The blog is the spot for timely, medium-length posts that would be too detailed for social media. Posting one to three times a week, or at least twice a month, keeps your blog active and credible. It can help drive traffic to your website and vice versa. While your site is about you and your book, your blog posts can be more wide-ranging and timely.

Book bloggers have become powerful forces in many genres. You'll likely see more sales if they read your book and post about it. While some write posts like traditional media book reviews, others share their opinions more enthusiastically and liberally. Blog articles work well with video blogs that cover books and are followed closely by interested fans. The internet has unleashed the formidable power of niche marketing, and nowhere is it more clearly on display than in the blogosphere. You can find blogs with topics that match your book's subject identically and give you a built-in audience.

When you or your publicist make outreach to bloggers, it should be as targeted and carefully planned as your pitches to traditional media. Bloggers have a myriad of interests, and pitching your book to those who care about your topic is crucial. It makes no sense to offer a cookbook author to someone who writes about cars and automotive matters. You'll also want to approach a group of blogs with a combined sizeable audience. When grouped, the audience numbers can become more substantial. The bottom line is that virtually all well-planned book promotion campaigns today include blogs.

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