The Top 3 SEO Trends That Will Make Waves in 2022

Any business's digital marketing plan must include SEO. It is therefore important to keep up-to-date with the latest SEO trends. Our resident SEO expert will explain the top trends to look out for in 2022.

Trend 1: User Experience and Speed

Since 2010, desktop websites have been optimized for speed, while mobile sites are optimized for speed since 2018. Google introduced the page-experience algorithm in 2021. It consisted of three core web vital metrics:

• The Largest Contentful Paint (LCP), measures loading performance (i.e. how long it takes for the largest items on the site)

• First Input Delayed (FID), measures interactivity. This is the time it takes for a website to respond after a user clicks something.

• Cumulative Layout Shift measures visual stability. This is the ability to determine if the page moves around while the user scrolls through it.

These metrics can be used to assess the performance of your website. To check your site's performance, please enter your website address in Google's Page Speed Insights.

Google will continue to reward websites that offer good content and quick-loading web pages this year. It will also take into consideration the bounce page of landing pages. Google already confirmed that the Page Experience Algorithm would be available on desktop by February 2022. Moreover, Google is currently developing a responsiveness metric to replace the First Input Delay. We recommend that you check the loading times on your landing pages to ensure they are in good shape for core web vitals.

Trend 2: Search Intent

Search intent is a key component of keyword research. It has been a significant role for many years, but it will become even more important in 2022. Google is constantly striving to give searchers the best content possible to answer their queries. Semrush can provide information about search intent. However, you don't need this software to satisfy your search intent. You can use bespoke content depending upon the query to satisfy search intent. Search intent can be divided into four different categories.

1. Informational - What, why, how, when, who? Tutorial, resources, lessons, and examples. Guides, the best way to.

2. Navigational - Google Analytics, Instagram and Twitter, LinkedIn, Google Analytics (specific site)

3. Transactional - Buy, Purchase, Coupon, Voucher, Free, Near Me, IKEA Pax Wardrobes, Fitbit Versa 3

4. Commercial Investigation: Top running shoes, Nike vs. Adidas, finest dishwashers for 2021

To give your pages the best chance of ranking high in the SERPs (search engine results pages), create landing pages that are based on search intent.

Trend 3: Video Content

In 2021, video optimization was more important than ever and it will continue to be so in 2022. There are more keywords producing organic video results than ever before, particularly long-tail terms that target customer queries like 'How do you put up a painting?' 'How do you cook a steak?' and 'How do you make Yorkshire puddings?'

It is important to include the search query in the title of your content. Also, you should produce high-quality content that will be valuable for the watcher.

The Bonus Trend: Local Businesses Need to Take Notice!

Everybody's lives and buying habits were affected by COVID-19. The e-commerce sector saw a significant increase in sales as more people switched to online shopping. Problem is, small businesses have been affected by the pandemic and must adapt to changing market conditions as well as changing consumer expectations.

Local SEO is becoming more important as local businesses try to be found within their own area. Local SEO is important as many people want to support local businesses. It might determine whether a company succeeds or fails. We can help you drive more local traffic to the website and increase your sales! We are a digital marketing firm in Birmingham that has years of experience helping businesses, both local and national, improved their online presence. Check out our SEO Services and get your brand the attention it deserves.