Tips for catching attention and getting media coverage

The ever-changing media landscape has caused massive disruption to the communications and journalism industries. One has to learn tactics for getting media attention, just like we put efforts into learning that how to admire someone’s picture to seek their attention. With a 24-hour media cycle and the increasing use of digital technology, communications are more crucial and in greater demand than ever. Adoni Media is a media relations company. Adoni Media, know the tricks and pitfalls of getting quality press coverage and coverage of our clients. Below are our top suggestions.

Your story should be popular and interesting for people

It's crucial to submit remarkable stories. You can imagine a journalist receiving thousands of press releases in their inboxes daily. So, you have to make it stand out. Journalists must produce more in a shorter period of time and continue to put out material. So give them an intriguing story idea and all the facts they need to flesh out their story, including background, filming opportunities, spokespersons, and photos. It's essential to study the journalist or news outlet you're trying to pitch to ensure your story is consistent with your editorial content.

Poke the nose of journalists

At Adoni Media, we have valuable advice and experience in the form of Leisa Goddard, Clare Christensen, Rebecca Cox and Nicky Haydon, who all worked as journalists before transitioning to public relations (PR). To know what journalists are looking for, you must understand how the journalism industry operates. It's also important to develop relationships with journalists before you need them, as they're more likely to publish a story from someone they trust rather than someone who doesn't know them. It is important to make sure that you can easily reach them. 

They will need to be able to communicate with you. Nothing is more irritating and frustrating than being a professional source who is hard to reach to set up an interview. Because journalists work to tight deadlines and have to meet deadlines, prompt response to messages and calls is essential.

Press release still works

Press releases have come a long way over the years, especially since the advent of the social web. Companies create press releases to announce the launch of a new product or service launch or any other newsworthy event. They are an excellent option to get your story out into the public domain and help shape the story for journalists. Video Press Releases (VNRs) are also a great way to get news coverage. Companies increasingly rely on VNRs that include videos and interviews with key spokespersons to increase coverage. They are made with an approach journalists can use so that newspapers across the country can be filled with their content, thus increasing the exposure of the company's brand.

Spread the media coverage you get with your friends

Media coverage is a fantastic way to build your image, so when an article about you or your business is broadcast or published, share it with your viewers. Post a link on your social media pages and write a blog about it, or post your story on your website.