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What is the benefit of link building in SEO?

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Link building is the process of generating hyperlinks that takes a user from some website to your website. Link building, if done right, can have numerous benefits for your website or webpage. A link to your website assures Google or any other search engine that your website is a beneficial resource on the topic at hand. More backlinks can earn more ranking for your website.

Benefits of link building in SEO:

Link building is one of the most prominent factors in ranking your website. Link building helps search engines in finding new web pages and determining which page should rank higher. Other than better ranking your website, link building can also help you in brand building. Your content is as good as your marketing. So, having top-notch content under your belt is good but marketing is what makes it even better. In this case, link building is your marketing.

Along with giving you rankings for your site, link building can also give you more sales. Referral traffic from referral sites gives you more qualified customers which, in turn, gives you more sales.

How to do link building?

Like every other thing, there is a right and a wrong way for link building. If link building is done right and naturally, it can give your website long-term visibility.

You can do white hat guest posts on real sites. It is an activity of optimizing your website for a better ranking on search engines. It consists of good and legal practices for a better user experience. White Hat techniques include writing quality content, faster page loading times, choosing relevant keywords, optimized organic links, guesting posting services, etc.

White Hat Guest Posting:

Guest posting means writing publishable content on someone else’s site. Guest blogging also means the same thing. Doing guest blogging or guest posting service naturally can get you great leads and conversions.

Black hat SEO is quite opposite of white hat SEO. It is illegal and uses unethical practices for better rankings. Using black hat SEO can also get you penalized or completely banned from search engines. There are a lot of black hat SEO tactics that you should avoid. First and foremost is low-quality content or quantity over quality. Creating low-quality articles or irrelevant posts, black hat SEO will do just about anything to get their link published. Other black hat SEO tactics include hidden links, link schemes, keyword stuffing automatically generated content, etc.

Dofollow Links:

Dofollow links help search engines to point back to your page or website. Every time you insert a do-follow link, it can point back to you which can strengthen your authority and visibility. This is also referred to as “link juice”. Whenever you insert a link on your site, always make sure that the link is from a good site so that your site can have great authority.

Nofollow Links:

Links that you insert on your page but they do not point back to you are referred to as no-follow links. These kinds of links do not boost your rankings. Nofollow links are inserted on a page so that some bad sites are not able to link to your page because just as good links can boost your rankings, bad links can destroy it too.

You can also choose different kinds of guest blogging packages and ensure proper SEO for your website. The more links you have, the more authority and rank your site gets. 


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What is the benefit of link building in SEO?

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Published on December 13, 2021

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