Why Are MBA In Marketing Management Graduates In Demand?

Marketing management guides a company's marketing plan through accurate market information, which is usually obtained through surveys and research in a systematic approach. Thoroughly knowing a company's present market, setting realistic targets and goals, developing the latest market penetration strategies, and implementing effective marketing strategies within budget are all part of an MBA degree in marketing management course. In short, a marketing management course is a business component that develops and makes an institution's marketing plan.

Master in Marketing Management is a two-year PG degree program that focuses on enhancing students' learning in managerial communication, client relationship management, market behavior, advertising, marketing research, etc.

The career opportunities with MBA in Marketing Management course are vast and diverse, including product development, digital marketing agencies, services-based companies, corporate sectors, etc. The program will broadly teach you about related topics of the domain, including marketing fields, market strategies, sales, executive and leadership management skills, product management, consumer trends, market research, etc. that will help you to identify the market choice through analysis of economics, competition, demand, etc.

Additionally, you will acquire an excellent knowledge of implementing tools like advertising, market research, pricing, distribution, and sales promotion to ensure the daily success of the company. Some of the core marketing topics and other necessary aspects that are taught during the course include:

- Business Marketing

- SalesForce Management

- Competitive Marketing

- Service Marketing

- Sales Promotion Management

- Internet Marketing

- Retailing Management

- Advanced Research Techniques in Marketing

- Analytical Marketing

Eligibility Criteria

The eligibility of the degree varies from college to college, and the following are some of them,

- Students must have attained minimum marks in bachelor's degree in any discipline from a recognized university.

- You will also require appearing for CAT, GMAT, or equivalent examinations and secure the necessary percentile to qualify for MBA colleges' group discussion and personal interview rounds.

- MBA Course fees vary from college to college. Its approx fees structures are between 3 to 10 lakh.

Career opportunities and top companies

Almost all organizations require emphasizing marketing to achieve a strong foothold among competitors. So after completing your degree, you can expect job positions that are

- Brand Management

- Marketing Management

- Asset Management

- Corporate Sales

- Market Research

- Sales Management

- Product Management

- Digital Marketing

- Promotional Campaigns

- Media Planning

Major sectors requiring your service will be marketing, advertising agencies, FMCG companies, the financial sector, and IT companies. Some prime recruiters are Spencer's Retail, Sony, Exim, Ranbaxy, Tata Consultancy Services, KPMG, Cognizant Technology, etc.

- Skills Required

- Strategic thinking and planning abilities

- Excellent Communication Skills

- Ability to influence another person

- Problem-solving and analytical skills

- Ability to perform marketplace analysis and research

Benefits of An MBA in Marketing Management

Get a Competitive Edge - A marketing management degree can help you differentiate yourself from the masses with a better understanding or knowledge of how to market your skills. So, this degree won't only equip you with the in-demand skills but also help you grow into the most-preferred graduates.

Earn A Higher Salary - Many reports suggest that people who graduate from an MBA institution stand a chance of getting a higher starting salary than their counterparts.

Are you willing to earn a good salary and climb the corporate ladder? Then, it is time to consider a reputed university to study MBA programs.

Creative Satisfaction - Marketing is the only domain that gives you a chance to explore your creative side. Whether designing a marketing deck, writing an ad copy, or even coming up with ideas for an advertising campaign, you will always get an option to be creative as a marketer.

Explore Varied Roles – Graduates with an MBA degree are responsible for promoting a company's services and products it sells. For promoting goods, different sub-departments are involved, including strategists, search engine analysts, paid advertising experts, content writers, graphic designers, etc.

Depending on an individual's area of interest, they can select a role from these interests. Marketing management is a field that offers the best and most promising position for everyone, whether you like storytelling, analyzing, designing, or even communicating with multiple stakeholders.

Prepare For A Leadership Role - Not every business executive, manager, or leader has an MBA degree. However, it may be more comfortable to be considered for management roles if you have this degree backing you.

This is because a master's degree does not empower you with domain expertise and helps you obtain the skills required to become a leader. For example, while studying for an MBA, you will learn how to solve problems, make decisions, communicate, work with a team, etc.

Furthermore, this degree is one of the most in-demand degrees today. An MBA in marketing management can help you enhance your skills or knowledge, get a competitive edge, make good money, and become more innovative while working. If you want to build a career opportunity that is both financially and innovatively satisfying, it is time to consider a master's degree in marketing management.