Why is Digital Advertising More Popular in India nowadays?

The digital space is expanding exponentially and there still seems to be no end to this growth. With the growing digital space, the scope of advertisements is also growing. Especially in India, every other person even with limited literacy has a smartphone or wants to own one. This shows the long way India has come digitally. But there is still a lot of distance to cover.

The advertisers also understand the tremendous scope of digital advertising in India where the digital platforms are growing with each passing day. This creates new and more opportunities for brands and companies to come up with new and fresh ideas to showcase themselves in the best manner, digitally.

The costs of digital advertising may be more than any other platform like print media, but it also promises an even better result. During the times of the pandemic when most people are confined to their homes, different digital forms of entertainment are a big hit among all. This is the exact opportunity that the advertisers wish to grab as it can have a really impressive impact on their brand image. The chance of achieving impressive growth with a successful digital campaign is quite high owing to the huge viewership.

If simply put, digital advertising is publishing promotional content on different digital platforms like search engines, social media, and websites, etc. Since people are spending a lot of their time on the internet, this creates a great opportunity for advertisers to direct their ads on these platforms where the most audience is. Digital ads can help you reach the right audience with the right brand message. In India where the population is varied, running a campaign for a target audience becomes necessary. This can be done by figuring out what the audience searches or views on the digital platforms and based on that data particular ads can be placed for reaching the right audience. Strategizing before putting out the ad and figuring out how to reach the right audience also helps in cutting costs.

Digital platforms are an interesting space and there is a lot that can be done in terms of creativity which can have a better impact on the audiences. A report by MPA suggests that India’s advertising market is expected to grow by 20.5% to $8.7 billion by the end of 2021. To enter the space of digital advertising and have an effective impact on the audience hiring an advertising agency would prove to be the best. They can work up ideas that are innovative and on point.

With no signs of slowing down, digital advertising is growing with each passing day. There are multiple reasons why digital advertising has been successful in India.

Effective Medium: Digital advertising, till now has proved to be an effective medium for showcasing advertisements of different brands. With a mix of the right SEO services and other tools, the ads are made even more effective. This also increases the chance of having a better reach. This is what makes digital platforms an effective medium of advertising. With the right strategies and tools, digital ads can do wonders for creating loyalty.

The flexibility of channels: This is the biggest advantage that digital advertising offers. With multiple channels available for advertising, it becomes an easier task for the advertisers to share a piece of content on various platforms. Since there is no rigid time restriction or other confinement as traditional ad platforms, digital advertising offers great flexibility.

Easily Measurable: Measuring digital campaigns is deemed necessary to understand what can be done better or differently to increase the brand image further. For some traditional ad platforms like newspaper ads, it is quite difficult to measure the effect that the ad has had. Whereas on different digital platforms, the scale of reach and other parameters can be measured and further worked upon.

The work doesn’t end after publishing an ad on different platforms. A social media marketing agency has multiple tasks ahead like analyzing the impact that the advertisement is having, figuring out solutions for the issues if there are any, and finally strategizing further to achieve the desired outcome.

In recent times most brands and companies have their eye on digital advertising. Every advertiser seems to be interested in entering the digital arena of advertising with the products or services they have to showcase. Even in the coming years, the digital sector is expected to expand further and might even outpace TV.

Advertisers can experiment with their content and concept while displaying ads on digital platforms. Not only can digital advertisement increase the growth of a particular brand organically, but it can also be done by paid advertising services like PPC services. PPC ads help paid online ads to appear next to relevant pages for connecting with a wider audience online.

So the main reason for the increasing popularity of digital advertising in India is the inclination of people towards it. Naturally, where there will be an audience, there will be ads. Advertisers are always keen on putting up their ads wherever there is a relevant audience. With all types of audiences present on the digital platforms, it becomes a popular choice of advertisers to put out their ads there. However, for a successfully running ad campaign, it becomes imperative to place the ad for the right audience at the right time. Strategizing beforehand can help a business achieve greater success through the ads.