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Google Gives Third-Party Cookies Another Year

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It looks like Google is giving third-party cookies a stay of execution. The company announced today that it will not phase out support for the cookies until 20

22, giving ad tech companies more time to develop alternatives.

The move is a reversal from Google's previous stance on third-party cookies. In 2019, the company announced plans to phase out support for the cookies in its Chrome browser within two years. The plan was met with resistance from the ad tech industry, which relies on third-party cookies to track users across the web and target them with ads.

Google had planned to roll out a new set of privacy controls in 2020 that would have limited the use of third-party cookies. However, the rollout was delayed due to the pandemic.

Now, it looks like Google is giving ad tech companies more time to develop alternatives to third-party cookies. In a blog post, the company announced that it will not phase out support for third-party cookies until 2022.

Google says that it made the decision in order to give ad tech companies more time to develop "privacy-preserving" alternatives to third-party cookies. The company is also working on its own set of privacy-preserving tools, which it plans to launch in 2022.

In the meantime, Google says that it will continue to support third-party cookies in Chrome. The company will also continue to invest in tools that help protect user privacy, such as its ad blocker and incognito mode.

It's unclear what will happen to third-party cookies after 2022. Google says that it will "continue to evaluate" the need for the cookies. However, the company appears to be open to phasing out the cookies entirely if ad tech companies can't develop alternatives.

Rad Mor: Search engine marketing news

The news comes as the European Union is preparing to roll out its own set of privacy regulations, which could ban the use of third-party cookies. The regulations are expected to come into effect in 2022.

It's unclear how Google's decision will impact the EU's regulations. However, it is possible that the EU could delay the rollout of its regulations in order to give ad tech companies more time to develop alternatives to third-party cookies.

Either way, it's clear that Google is giving ad tech companies more time to develop alternatives to third-party cookies. And that's good news for the industry.

There are a number of advantages and disadvantages to using UK search engines compared to Google. One advantage is that UK search engines may provide more accurate results for British users. This is because they use algorithms that are specifically designed to return results based on British user behaviour.

Another advantage of using UK search engines is that they may offer more relevant results for UK users. This is because they use data from a wider range of sources, including both British and international websites.

One potential disadvantage of using UK search engines is that they may not be as comprehensive as Google. This means that some results may be missing from their databases. However, this is not always the case and it is possible to find high-quality UK search engines that offer a good level of coverage.

Another potential disadvantage is that UK search engines may be less user-friendly than Google. This is because they often use different interface designs and navigation systems. However, this is not always the case and some UK search engines offer a very user-friendly experience.

In conclusion, there are both advantages and disadvantages to using UK search engines compared to Google. However, it is important to weigh up these factors in order to decide which option is best for your individual needs.


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Published on July 30, 2022

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