2020 Chatbot trends that increase chances of conversion

Technology is advancing and so is the expectation of consumers. Many businesses are embracing technology for enhanced customer experience and to be at power with the rising demands of the consumer. AI (Artificial Intelligence) is one of the most talked-about and popular digital marketing trends in 2020. Robotic revolution and the potential of AI is the central point of much speculation, as people are talking about their uses, rather than the current capabilities.

Ask any digital marketing company in Kolkata and they would tell you that AI is a success and chatbots empowered with AI is providing an amazing customer experience. By the year 2024, as per the Global Market Insights, the market size of chatbots worldwide will reach over $1.3 billion.

Emotional intelligence

Earlier when a consumer used to communicate with a chatbot, the replies were professional and to the point. One could understand that it was a robot answering the questions. The responses were automated and consumers knew that. But now, in the year 2020, things are different. AI bots understand easily and learn from the content on how to prepare for high impact conversation. Bots are automated with more humane responses and the deployment of emotional intelligence bring in soft skills into the business. So, now the customers will find the bots to be sensitive enough in responding to their queries.

Analytics with Chatbots

Analytics are of great help if you wish to track, extract and also analyze the data. You need to understand customer requirements and for this reason, strategies need to be measured and improved continuously. Chatbots make it possible with the aggregation of a massive amount of data as chatbots keep a record of every question that’s asked, every query that’s put across and every answer that’s delivered. This kind of data helps businesses to understand consumer mindset and this, in turn, helps the business to progress.

Self-learning Chatbots

To win the competitive rat race of the eCommerce world, it’s essential to train bots with data that are new and also help to keep the data updated. In 2020, chatbots need to become self-learning. This means that a self-learning bot is self-sufficient. Companies do not have to spend their valuable time to feed data to their software bot. The chatbot will analyze the interaction pattern and train themselves with responses that will keep the user or consumer pleased and engaged. In simpler words, bots learn to improve their response capabilities solely based on the feedback they get from the consumers from the interaction.

Bots on social media

The social media hub is the place where one can voice opinions, order services, and products, offer reviews and connect with businesses. It becomes a necessity for businesses to use chatbots on these platforms for facilitating interaction. Facebook already has a chatbot feature and probably every other social media platform is now going to follow suit.

Back in 2017, when chatbots came in, there was a lot of hype around it. Now in 2020, chatbots have the extra edge to engage and please consumers. Chatbots now has the potential to enable businesses to be more efficient and offer enhanced customer experience.