6 Outstanding Ways To Use Salesforce For Customer Retention

Whenever you are running a business, the customers will always be the epicentre of all your processes. All the products you manufacture and the services you provide need to be designed according to the needs of your customers.

It is they who are responsible for the ultimate success or failure of your business. If you are willing to have a long run in the market, you need to retain your customers for long. Having customers around for a long time helps you in building a solid base of loyal customers that guarantee a part of your business.

If you have Salesforce implemented within your organization, you can use the CRM platform for retaining more customers. The automated cloud-based platform can play many roles and allow you to carry out many processes that help you in winning over your valuable customers.

So, how to use Salesforce effectively for retaining customers?

Here are six ways in which you can retain your customers by making the right use of Salesforce:

1. Personalized Communication

Customers today want to be treated as if they are the only clients handled by the business they are engaging with.

Salesforce allows you to keep a track of the smallest details of your customers and store the same in an organized manner. These details about the likes, dislikes, needs, and preferences of the customers help you to approach the right people at the right time using the right media platform.

Different Salesforce platforms allow you to personalize your emails, ads, and all other forms of communication to make your customers feel special. Once you are successful in making your customers feel special, they are bound to stay associated with your business for a long time.

2. Unifying All Customer Data

Salesforce is a multi-tenant platform where an entire team can access the same database and carry out different business processes using the same.

The CRM platform allows you to gather all the necessary details about your customers in a centralized database. All data pertaining to the purchase history, buying experience, frequency of engagement, modes of engagement, and other relevant information is available on a single unified platform.

This helps you and your team to work faster and more effectively on your customer database to target them properly and tailor your services according to their specific needs and preferences.

3. Keeping A Track Of Interactions

Whenever you interact with your current or potential customers, Salesforce keeps a track of their responses and actions to help you gauge their behaviour.

The CRM platform allows you to check the pulse of your customers and their willingness to engage with your business based on their past interactions with you. This helps you in prioritizing your approach and catering to the customers that matter the most.

4. Staying In Touch With Inactive Customers

Salesforce stores all data pertaining to the customers who are no longer engaged with your business. It allows you to use a ranking system for approaching them with the opportunity is right. This makes your customers realize they are still valued and helps you in conducting good business.

5. Excellent Customer Service

Salesforce customer service tools help you in streamlining your customer service processes, routing the right case to the right agent. These tools, along with Salesforce support services, help you in solving the most complicated issues faced by your customers in a faster, more automated, and efficient manner.

6. Tracking Buying Journeys

Finally, Salesforce helps you in keeping a track of the buying journey made by your customers, right from their acquisition all the way till the final payment is made. This allows you to be there for your customers at every stage, helping them out with personalized services.