How To Improve SEO for Your Website In 6 Simple Steps

If you are planning on running a website for your website you might have already heard about Search Engine Optimization or SEO. SEO is the tool that allows you to introduce proper keywords into the content of your website such that it ranks higher in a google search. In simpler terms, SEO is used to give better immediate answers to the questions that different people might put in the search box. Using SEO to the best of your advantage is what you should be doing and an SEO company in Toronto is just the one to help you out.

• Thoroughly search for Keywords

It was easier to pick up keywords a decade ago when not everyone was online. However, that is not how SEO works nowadays. There are various online tools such as Ubersuggest that help you to track the most high-rated keywords to be used in your website. All you have to do is put in the broad topic on which you are writing and you will get a list of keywords. Once you make a broad search you can optimize it depending upon the results you get.

• Long Content with Prospective Value Addition

Any of the Toronto social media marketing services would advise you to write long and detailed content which are at least 1600 words long. The main idea is that the content has to add some value to the customer, otherwise it's of no use. You should make a broad search of your focus keyword to check the top 10 results and check how they have prepared their content. If it is longer than 1600 words, yours should be much too. Though the length is not an ideal metric to calculate the efficiency of your page, longer articles make Google believe that you are packing in a lot of information and thus higher rankings.

• On-Page SEO

On-page SEO deals with the factors on the page that you could control and optimize. This includes adding proper keywords to headlines, subheads, URLs, as well as the meta description for any feature. Preferably, use the primary keyword for your heading, and it should appear in one of the subheads. It should also be repeated several times throughout the body of the content. You should also use other secondary keywords throughout the body of the text.

• Off-Page SEO

Off-page SEO includes the things you can do outside your page that will help boost your page. Any Toronto SEO agency would advise you to use such tools as guest blogging, activity in social media handles, marketing through influencers, and mention of brands.

• Websites for Mobile

One of the main things to consider while designing any website is that lots of users are going to access it through their smartphones. Webpages are heavy and are difficult to load on mobile devices. You should have a separate mobile site to ensure that more and more people log in to your services.

• Speeding up Pages

Another thing that an SEO company in Toronto would suggest is that you should make your pages faster to load. The thing with speed is that if your page is slow to load, users will get bored and leave them. There are several ways to speed up page loading and you could even use such tools as Google PageSpeed Insights.