Wix vs Shopify: Which Should You Choose to Sell Online?

Shopify and Wix Agency Toronto

Shopify and Wix  are two pillars of eCommerce website development platforms. Both of them have their own sets of advantages and downsides. It can be overwhelming to select the right platform. And the platform you choose will produce a significant impact on the robustness of the website. This article will offer a comparative study between Shopify and Wix.

• Building a Website Using Wix

Creating an e-store using Wix is quick and hassle-free. You can get your site ready within 30 minutes.

Here’s a detailed overview of how to get your job done:

Create a Wix account and pick your site template. It has a wide range of free templates that are mobile optimized. Once you have selected the template, the Wix website editor will let you edit the design and content on the site.

All the elements on Wix are built using Wizzywig editor. There’s no coding involved. It’s visual-based editing. You can edit the details as you see on the template. Therefore, the backend operation is easy, and you need not learn coding to operate your online store.

Once you are ready with the design, hit the publish button and make it live. Make sure to check all the elements before going live.

The not-so-good point is that you have limited control over the functionalities of the website. But that is an issue with all out-of-the-box solutions like WooCommerce, Wix and Shopify. So you shouldn’t consider it to be a downside.

• Building an Online Store Using Shopify

Shopify is an ideal solution for those who are looking for an easy-to-use e-store. According to Shopify experts Toronto, Shopify can be considered an alternative to Magento - a high-end eCommerce platform. Setting up an e-store using WordPress can be challenging, but Shopify makes it easy with its hundreds of plugin.

Since everything is included in the monthly pricing, you need not worry about registering a domain name or setting up web hosting. To build your store, go to the Shopify website and follow the instructions for building a site. Once the signup process is complete, it’s time to select the theme. You can pick the colours, style and layout of the store and preview the theme. The next task is to select a membership plan.

Four plans are ranging between $14 and $179 per month. Each plan has different sets of features, including the product pages, supported plugins, etc. Depending on the size of your store, pick the right plan. You can also add several advanced features, including gift card functionality and carrier shipping feature.

If you want to cut the hassles of all these, you may contact Shopify developers Toronto to get the job done.

Once your store is ready, pay attention to reaching more and more audience. From promoting your site on the search engine and social media to sending the custom newsletter to your target audience - you can adopt multiple measures.