Why Are Local Listings vs. Organic Listings Important?

All businesses depend on customers to survive. As more and more customers turn to the internet to shop, buy, and research needs, it's important that businesses need to be found online.

Finding your business on the web is what we refer to as "online presence." It's an excellent way for prospective customers to find you. Plano SEO company follows the trends of prospects and customers by offering what they want: an online presence.

It's important to find your web presence as it will lead customers to your site and increase the growth of your business. And that can be through organic search or local listings, either on Google or other networks. But what's best?

Do you know the difference between organic and local listings? Which one is important for your business? Let's talk about the differences and what is most important for your business.

What's the Difference Between Organic and Local Listings?

The simple answer is that organic listings are not associated with a location, but local listings are.

Organic search results

It leads users to a website based on the search query. Google determines what your site should be ranked for and where it should fall in the rankings depending on what's most relevant. As Google changes its algorithm for this, it might affect where your website falls (higher or lower) on the organic results page.

Various factors affect the search rankings of a website. These include the choice of keywords, content, backlinks, etc.

If you search "Plano SEO company" in Google, you will get results for sites that have the keyword "Plano SEO company" in their content.

Local Search Results

On the other hand, if you type something like "SEO company" in Google, you will get results for either people or companies that are located in the metroplex. These results are intended to help you find a website that meets your location.

If you search "Plano SEO company," you will get results for companies that are located in the Plano area.

Importance of Local Listings vs. Organic Listings

Today, it is essential to be on the first page of Google for both local and organic search results. Being ranked number one in Google attracts more customers and boosts brand awareness.

Local listings will help your business get found online. It is because it's through these listings that customers can find you, or they can contact you directly if they know where you're located.

On the other hand, organic listings will help your website rank higher in search results and increase traffic to the site. Since organic listings are more popular than local listings, getting your website on the first page of search results for specific keywords is more important.

Knowing this difference will help you know how to focus your marketing efforts and what to prioritize. You can't go for both at the same time, though. You need to choose between local and organic listings; initially, it will help your small company grow online. Once you show an improvement in one category, you can start focusing on the other.

How do you improve your company's local SEO?

One solution is through citations. Citations are links that you can build to your website. It's not a new concept, but it works great. The more citations you have built for your business, the better your local SEO will be.

On the other hand, there are websites like Google My Business (GMB) where you can establish your business's online presence. Through GMB, your local listing will be improved, and you'll also get to connect with nearby users.

If you are starting out with your business or don't have enough resources to improve your local SEO, then it's best to focus on improving your organic rankings.

In the end, you need both local and organic listings for your business to succeed online. Therefore, you need to choose one at first and only proceed to the next once your rankings have improved.

Conclusion

Here you now understand the difference between local and organic listings. When it comes to local and organic listings, both are important. But you do need to prioritize one over the other. You can't focus on both at once, or your SEO efforts will get diluted.

If you don't have the resources to improve your local SEO yet, you need to focus on organic listings first. Then as your website starts ranking better, you can start improving your local SEO. Ask the Plano SEO experts for help with improving your rankings.